Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Redefined
Age
Baby boomers turn to spaces that evoke youthful nostalgia.
3.5
Trend score
Trend
What is the Redefined Age trend?
Redefined Age: Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Trend themes
Themes within the Redefined Age trend
Three behaviours holding the trend together01
Boomer-Friendly Fitness Programs
Omni Fitt provides personalized training and coaching for aging boomers to stay strong and independent as they age.
02
Data-Syncing Fitness Platforms
tapiriik syncs GPS data from multiple fitness platforms to appeal to consumers who use data to track fitness progress, including boomers.
03
Boomer-Targeted Music Festivals
Desert Trip markets predominantly classic rock lineups to Boomers and Gen X demographics seeking a nostalgic revival of all their favorites.
Industry implications
What the Redefined Age trend means for industry
Where the trend changes the playbookFor
Health and Wellness
opportunities for personalized and data-driven senior-centric fitness programs and platforms targeting the active aging population.
For
Music and Entertainment
opportunities exist in creating music festivals and events that appeal to a wide range of age groups, including niche classic rock festivals for the Boomer generation.
For
Hospitality
opportunities for senior-centered community spaces like cafes, offering engaging activities, live music, and special events, creating an inclusive and welcoming environment.
Workshop question
How could your brand turn misconceptions about its targeted demographics around?
Trend signals
Trend signals for Redefined Age
Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%.
Popularity47%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Redefined Age trend
6 featured examples from Mar 9, 2017 to Aug 31, 2018CategoryFashion
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
The fashion industry can leverage satirical fashion stunts and parody marketing campaigns to engage consumers and differentiate their brands.
CategoryLife-Stages
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Opportunity for senior living services to create modern community spaces that offer more engaging activities and full restaurant menus.
CategoryPop Culture
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Creating music festivals that cater to specific age groups could disrupt the industry by providing unique experiences for different demographics.
CategoryLifestyle
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Companies in the outdoor apparel and equipment industry can develop innovative products and services that cater specifically to the needs and preferences of the growing Baby Boome…
CategoryLife-Stages
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
Disruptive innovation opportunities in this industry include developing and marketing specialized fitness programs, coaching services, and products for the aging population.
CategoryLifestyle
Data-Syncing Fitness Platforms
The 'tapiriik' Platform Allows Users to Sync Their Fitness Data
Fitness technology companies can leverage data integration platforms to provide better user experiences and enable users to make better decisions around their health and wellness.
