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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Redefined Age

Baby boomers turn to spaces that evoke youthful nostalgia

Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Workshop Question — How could your brand turn misconceptions about its targeted demographics around?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
103,190 Total Clicks
Date Range:
Mar 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt.... MORE
Senior-Centered Community Cafes
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Senior community centers usually bring to mind monotonous Bingo sessions, but Mather’s Cafes are reimagining what communal spaces for seniors can be. Instead of the boring activities that we&#... MORE
Boomer-Targeted Music Festivals
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Desert Trip is a music festival that is marketed as being the “Coachella for old people,” due to its predominantly classic rock lineups. This previous year the music festival, which... MORE
Boomer-Centric Wilderness Courses
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... MORE
Boomer-Friendly Fitness Programs
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
‘Omni Fitt’ is a personal training and wellness program that aims to cater to the needs of aging boomers. With a growing number of boomers making an effort to stay active into their... MORE
Data-Syncing Fitness Platforms
Data-Syncing Fitness Platforms
The 'tapiriik' Platform Allows Users to Sync Their Fitness Data
For those who are interested in keeping all of their fitness data in one place, ‘tapiriik’ is a handy tool. With more than a dozen fitness services to choose from, the program is ideal... MORE

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Age-Defying Luxe Fashion Projects
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Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
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This 30-Second MTCU Commercial Shows the Company's Range of Appeal
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Arup's 'GOLDBORNE' Range Was Made from Repurposed Milk Bottles
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This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
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The 'Actofit' Enables Workout Tracking and Offers Tips
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This Ontario Company Was Made to Improve Older Adult Fitness
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Polar's Android Wear Watch Helps You Track Your Fitness
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The Samsing S Health App Has People Compete Against Similar Users
AI Personal Fitness Trainers
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The 'Vi' Headset Provides Real-Time Feedback for Athletes
Boomer Running Groups
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The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
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The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
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