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Redefined Age

Baby boomers turn to spaces that evoke youthful nostalgia

Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Workshop Question - How could your brand turn misconceptions about its targeted demographics around?
Trend Themes
1. Boomer-friendly Fitness Programs - Omni Fitt provides personalized training and coaching for aging boomers to stay strong and independent as they age.
2. Data-syncing Fitness Platforms - tapiriik syncs GPS data from multiple fitness platforms to appeal to consumers who use data to track fitness progress, including boomers.
3. Boomer-targeted Music Festivals - Desert Trip markets predominantly classic rock lineups to Boomers and Gen X demographics seeking a nostalgic revival of all their favorites.
Industry Implications
1. Health and Wellness - opportunities for personalized and data-driven senior-centric fitness programs and platforms targeting the active aging population.
2. Music and Entertainment - opportunities exist in creating music festivals and events that appeal to a wide range of age groups, including niche classic rock festivals for the Boomer generation.
3. Hospitality - opportunities for senior-centered community spaces like cafes, offering engaging activities, live music, and special events, creating an inclusive and welcoming environment.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
142,450 Total Clicks
Date Range:
Mar 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt.... MORE
Senior-Centered Community Cafes
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Senior community centers usually bring to mind monotonous Bingo sessions, but Mather’s Cafes are reimagining what communal spaces for seniors can be. Instead of the boring activities that we&#... MORE
Boomer-Targeted Music Festivals
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Desert Trip is a music festival that is marketed as being the “Coachella for old people,” due to its predominantly classic rock lineups. This previous year the music festival, which... MORE
Boomer-Centric Wilderness Courses
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... MORE
Boomer-Friendly Fitness Programs
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
‘Omni Fitt’ is a personal training and wellness program that aims to cater to the needs of aging boomers. With a growing number of boomers making an effort to stay active into their... MORE
Data-Syncing Fitness Platforms
Data-Syncing Fitness Platforms
The 'tapiriik' Platform Allows Users to Sync Their Fitness Data
For those who are interested in keeping all of their fitness data in one place, ‘tapiriik’ is a handy tool. With more than a dozen fitness services to choose from, the program is ideal... MORE

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