Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that demographic — even experiences that one might not initially expect. The company recently offered the 'Wilderness Basics Course' in partnership with Sierra Club, and though it's tough, it was indeed marketed toward the increasingly active Boomer subset.
The Wilderness Basics Course is 10 weeks long in total, with classes every week as well as four weekend-long outings. The goal of the course is to teach survival basics including things like navigation, conditioning, equipment, first aid, and more. With research showing that Baby Boomers make up an increasingly large proportion of consumers engaging in outdoor activities, such a course is a logical offering.
Boomer-Centric Wilderness Courses
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