Desert Trip is a music festival that is marketed as being the "Coachella for old people," due to its predominantly classic rock lineups.
This previous year the music festival, which was located in Indio, California, featured popular artists Paul McCartney, Bob Dylan, the Rolling Stones, Neil Young, the Who and Roger Waters of Pink Floyd. The festival is ideal for Boomer and Gen X demographics who are seeking a nostalgic revival of all their favorites, and for younger demographics who are seeking to experience in-person the most influential musicians of decades past.
Desert Trip's marketing, which fuses both classic and contemporary elements, ensures that the music festival is able to appeal to a wide range of age groups.
Boomer-Targeted Music Festivals
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