The Outstanding in the Field dinner series brings a fully plant-based dining experience to Coachella, and it's one where people will truly come together over food. A communal table for 275 guests is where a four-course vegan meal prepared by chef Jared Simons will be served.
On the menu, there's charcoal-grilled asparagus, tonnato-style but veganized since tonnato sauce is made with emulsified tuna oil. Osso Bucco was the inspiration for another dish but rather than being made with veal, it shows off the meaty textures of lion's mane mushrooms.
Coachella has evolved beyond being just a music festival by incorporating various art exhibits, installations, and sculptures for attendees to explore. Additionally, it has become a platform for brands to showcase their products with activations, pop-ups and immersive experiences for event-goers.
Key Themes Behind This Trend
- Plant-based Communal Dining
- Outstanding in the Field's fully plant-based dining experience at Coachella demonstrates potential for communal dining experiences centered around eco-consciousness.
- Meat Substitutes for High-end Cuisine
- The use of creatively-prepared meat substitutes like lion's mane mushrooms in gourmet cuisine creates opportunities in the alternative protein industry.
- Brands as Experience Providers
- Coachella's focus on brand activations and immersive experiences creates opportunities for businesses to build event-based marketing campaigns.
Where This Applies
- Restaurant Industry
- The Outstanding in the Field dinner series showcases how restaurants can attract consumers with plant-based, eco-friendly menus.
- Alternative Protein Industry
- The use of unique meat substitutes in high-end cuisine reflects growing customer demand for alternative protein options.
- Marketing and Advertising Industry
- Coachella's platform for brand activations and immersive experiences highlights the potential for businesses to create unique experiential marketing campaigns.
