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Boomer-Friendly Fitness Programs

'Omni Fitt' is a Personal Training Program for Seniors

— March 9, 2017 — Life-Stages
'Omni Fitt' is a personal training and wellness program that aims to cater to the needs of aging boomers. With a growing number of boomers making an effort to stay active into their senior years, Omni Fitt provides specialized training and coaching for aging bodies.

Omni Fitt is a health and wellness program that aims to help boomers stay strong and independent as they age. The personal training portion on the program focuses on improving areas of basic fitness such as strength, balance and coordination. All of these fitness sessions are done in a group setting and no equipment is required. Additionally, Omni Fitt also provides wellness coaching to teach boomers about maintaining a healthy lifestyle in older age. As stated on the Omni Fitt website, "our services are specifically designed to allow you to carry out your daily tasks long into retirement."
Trend Themes
1. Wellness Coaching for Seniors - Disruptive innovation opportunities in this trend include developing mobile apps or online platforms that provide personalized wellness coaching for seniors.
2. Group-based Fitness Training for Seniors - Disruptive innovation opportunities in this trend include creating virtual reality-based fitness programs that allow seniors to participate in group training sessions from the comfort of their homes.
3. Specialized Fitness Programs for Aging Bodies - Disruptive innovation opportunities in this trend include designing wearable devices that track and provide real-time feedback on balance and coordination for seniors during their fitness training sessions.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunities in this industry include developing and marketing specialized fitness programs, coaching services, and products for the aging population.
2. Technology - Disruptive innovation opportunities in this industry include creating innovative technologies, such as virtual reality and wearable devices, to enhance the fitness experience for seniors.
3. Education and Training - Disruptive innovation opportunities in this industry include developing educational programs and training courses for fitness professionals to better serve the needs of the aging population.
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