Products and services that aim to trigger relaxation target male consumers
Implications - Industries concerning themselves with self-care and relaxation have predominantly targeted women, however these industries are slowly adapting to calls for gender inclusivity. By actively catering to the design-related needs and preferences of many male consumers, such products and services are able to broaden the consumer base of the brands in question, while giving male consumers a way to explore self-care in ways that avoid the reluctance that can stem from societal norms and expectations.
Workshop Question - How could your brand strive for inclusivity?
Trend Themes
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Gender-inclusive Self-care — Industries are adapting self-care and relaxation products to be gender-inclusive.
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Male-specific Grooming — Brands are launching dedicated cosmetic collections and skincare ranges for male audiences.
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Personalized Men's Shopping Experiences — Retailers are creating standalone stores for men which offer fashion, grooming, and personalized experiences.
Industry Implications
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Beauty and Personal Care — Brands are developing products that address the unique needs of men’s grooming.
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Retail and Ecommerce — Retailers are investing in creating personalized experiences for male consumers.
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Wine and Beverage Industry — Subscription services are creating wine clubs geared towards male demographics.
4 Featured, 36 Examples:
86,227 Total Clicks
Date Range:
Oct 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
