Club Francais Du Vin is a digital wine club that recently tapped agency Generous to create a store-to-web concept to introduce consumers to the e-commerce business. The results are a luxurious, interactive retail space that effectively introduces consumers to the brand's presence in the digital space.
The 500-square-meter space is a multi-floor experience that includes areas with very different aesthetics and moods. The ground floor is the selection space where visitors can choose the wine they would like to order, a process that is complete on tablets built into the table. The basement features the cellar, where visitors can go taste selections, and an event space.
The dynamic retail concept from Club Francais Du Vin creates the perfect setting for consumers to be introduced to the brand and their values.