AXE's Spray Scent for Men Mimics the Aroma of 'Leather + Cookies'

 - Oct 13, 2017
References: axe & adweek
AXE's range of fragrance products for men includes many options, some of which are dark and spicy while others are fresh and zesty—now, the brand is introducing an unexpected new option for men that captures the aroma of 'Leather + Cookies.'

AXE Leather + Cookies is a real fragrance product for men that will be introduced to Europe in the fall season. It is the first product from a new series called AXE Collision, which is set to introduce other unexpected mashups in the future.

To introduce young men to the newest AXE fragrance, the brand worked with Ogilvy on a series of digital ads that showcases extreme scenarios that answer the question: "What will you do if it actually smells good?"