To stand out amongst a growing number of unisex personal care products with minimalist packaging, brands like 18.21 Man Made are launching collections that are distinctly masculine and male-targeted.
18.21 Man Made's assortment of products includes straightforward products with names like Clay, Paste and Pomade that reference simpler times. In particular, the numbers "18" and "21" in the brand's name refer to the 18th and 21st Amendments, which were passed to repeal Prohibition.
Multiple products from the brand are described as having the masculine scent of "sweet Virginia pipe tobacco," which is said to give a nod to the smoky atmosphere of Prohibition-era speakeasy lounges. Naturally, 18.21 Man Made's collection of bottled products are packaged in booze-like vessels that reference dominant design styles from decades ago.