Category
Lifestyle
Assisted Choices
Trend cluster
Category
Authenticity
On-Demand
Connection is secured through micro-moment companionship services.
4.4
Trend score
Trend
What is the Authenticity On-Demand trend?
Authenticity On-Demand: In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave.
Trend themes
Themes within the Authenticity On-Demand trend
Three behaviours holding the trend together01
On-Demand Companionship Services
The growing need for on-demand companionship services reflects an opportunity for startups to disrupt the traditional home care services model and put people first.
02
Therapeutic Canine Robots
The use of robotic animals for dementia therapy shows potential for further innovation in the healthcare industry's use of technology to improve emotional health.
03
Mall Boyfriend Rental Services
The rise of boyfriend rental services as a response to modern loneliness highlights a potential for businesses to address the need for connection in fast-paced societies.
Industry implications
What the Authenticity On-Demand trend means for industry
Where the trend changes the playbookFor
Healthcare
Innovative robotic products like therapeutic animal companions and senior companionship services offer opportunities for disruption in the healthcare industry's approach to emotional health.
For
Technology
The development of realistic robotic companions for various purposes, from therapeutic to entertainment, are indicative of a wider trend in the technology industry to build sophisticated and customizable products that enhance human experiences.
For
Hospitality
The emergence of boyfriend rental services suggests there may be opportunities in the hospitality industry to provide customized and convenient companionship services for individuals seeking social interactions.
Workshop question
How has your brand responded to the increased expectations of authenticity that many consumers have for the brands they interact with?
Trend signals
Trend signals for Authenticity On-Demand
Trend score 4.4 out of 10, from popularity 73%, activity 51%, freshness 8%.
Popularity73%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Authenticity On-Demand trend
5 featured examples from Mar 20, 2017 to Mar 6, 2019CategoryTech
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
Disruptive innovation opportunity to develop advanced pet companion robots that can cater to the needs of busy pet owners.
CategoryLifestyle
Therapeutic Canine Robots
Tombot Robotics Designed a Realistic Puppy for Dementia Therapy
The introduction of realistic robotic companions for therapy purposes can revolutionize how healthcare professionals provide support and treatment to patients.
CategoryUnique
Mall Boyfriend Rental Services
Asian Crush Posts a Video About a New Convenience-Focused Service
Disruption opportunity in the dating and companionship industry by offering alternative and affordable solutions like boyfriend rentals.
CategoryUnique
Faux Companion Photoshoot Services
Real Appeal's Rental Friends Let You Show Off on Social Media
The hospitality industry can explore new revenue streams by incorporating friend rental services into their offerings, catering to customers who desire curated social media experi…
CategoryBusiness
On-Demand Companionship Services
'Papa' Connects Senior Citizens to "Grandkids on Demand"
The on-demand companionship trend presents opportunities for home care service providers to expand their offerings and cater to the emotional needs of senior citizens.
