The Babble app is a platform that functions off of Facebook's interface that allows users to form much more personal and intimate connections with a friend list that they already have. The app is designed for consumers to use digital social media platforms to built relationships and friendships in a profound way that might be similar to in person. The app targets a few connections rather than a farther and wider reach, that Facebook is so well-known for.
Since many Facebook users can have upwards to a few hundred to a few thousand friends, it can be difficult to create intimate connections online to those individuals. Babble is designed for a much more tailored use, letting consumers send personalized invites to chat to small groups of people. The posts and messages are tailored to a friend list that is preset by the main user, and allows for consumers to adjust who sees the message based on distance. This is ideal for setting hangouts as well as keeping a tightly knit friend group.