Grandparents aren't typically savvy as far as digital media are concerned, so NanaGram makes it easier for the younger generations to share their pictures — even if Nana and Zaida don't have smartphones. In fact, the service is designed specifically for grandparents who aren't online at all: it lets users text their photos to a dedicated number that then uploads the images, prints them out on photo paper, and sends them to a dedicated address (presumably a grandparent's house) through the mail.
Nowadays, physical pictures aren't common, with most people opting to store all their photos in online albums. Rather than leaving the patriarch and matriarch of the family out from these memories, NanaGram gives them the photos in a format that they'll be far more comfortable with.
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