For new moms, it's easy to get isolated while caring for the baby day in and day out, so the Peanut app is using technology to help those young mothers connect with others in the same situation. The app uses the swiping system made popular by Tinder for matching, but Peanut is assuredly designed for friendship between moms going through similar experiences.
The Peanut app takes information on users interests — things like whether one prefers indoor or outdoor activities and how often users are available to socialize, as well as the age of the user's child — and offers up potential friends in accordance. Once connected, it lets users chat with one another and create groups with other matches.
What's Driving This Trend
- Mom-focused Friendship Apps
- Apps designed to help new moms find like-minded friends are becoming more popular and may create disruptive innovation opportunities in the social networking industry.
- Swiping Technology for Friend Matching
- The use of swiping technology to match friends, rather than romantic partners, may continue to be applied in social networking spaces.
- Personalized Social Network Recommendations
- The customization of users' interests and preferences to generate potential friend matches may lead to new models of personalized social networking and create opportunities in the tech industry.
Who This Affects Most
- Social Networking
- The popularity and success of mom-focused friendship apps may disrupt traditional social networking apps, particularly those designed for romantic relationships.
- Tech
- The application of swiping technology to the social networking industry may continue to expand and create new opportunities for innovation in tech.
- Parenting/motherhood
- The rise of mom-focused friendship apps may inspire the creation of other technology solutions to address the needs and challenges of new parents.
