Doubles Social is a new digital platform that helps couples seeking to form platonic friendships with other couples. The service requires an application and a manual vetting process for entry, after which accepted couples create a joint profile to browse and match with others based on shared interests and life stages.
Doubles Social also boasts a streamlined scheduling tool that facilitates the planning of in-person double dates and group events. With this functionality, the platform aims to reduce the logistical barriers that often hinder social planning for adults.
The Doubles Social platform is subscription-based, with a monthly fee per couple, and is initially rolling out in major U.S. metropolitan areas. All in all, the solution is positioned as a more affordable alternative to exclusive social clubs.
Image Credit: Doubles Social
What Makes This Trend Stand Out
- Couple-centric Platforms
- Platforms designed for joint social experiences reflect a growing market segment emphasizing shared activities in relationships.
- Vetting-based Social Networks
- Social networks incorporating manual vetting processes are gaining traction as a means to ensure quality interactions and user safety.
- Automated Social Planning Tools
- Automated planning tools are on the rise, addressing the common pain point of coordinating social events among busy adults.
Sectors Adopting This
- Social Networking
- The social networking industry is increasingly focusing on niche communities, offering tailored experiences for specific user groups like couples.
- Event Management Technology
- Event management technology is evolving to include personal scheduling tools that streamline social engagement for non-professional gatherings.
- Subscription-based Services
- Subscription-based models are expanding into various lifestyle services, offering consumers curated, ongoing experiences and communities.
