Set in a massive 850-square-meter retail space, the latest Dubai Rolex Store is the largest boutique in the legendary Dubai Mall. Operated by luxury retailer Ahmed Seddiqi & Sons, the retail space spans three levels and features design elements that draw inspiration from the watches it sells. This inspiration becomes immediately evident as customers approach the exterior of the store and notice the fluted facade that serves as a nod to the bezel found on many Rolex watches.
The three levels of the Dubai Rolex Store maintain a specific focus on the brand and each serves a specific purpose. The main floor functions primarily as a showroom with a few sales counters and tables. The mezzanine floor works primarily as a showroom for the brand's gem-set and precious metal watches. The top floor stands apart as something unique to this Rolex store, as it has a screening room for enthusiasts to explore and view stories on the history and heritage of Rolex.