With a footwear editorial that boasts a series of unconventionally shot photographs that emphasize DIY youth culture, Slam Jam directs attention to Japanese label SUICOKE's 2018 offerings. From "chunky MOTO-Cab slides" to "instant-classic DEPA-V2," the stylish silhouettes are presented as the perfect piece for the summer weather.
As previously mentioned, the footwear editorial entertains a rather irregular aesthetic in terms of photographic representation. Slam Jam selects the vibe of the photoshoot to be a diverse representation of mundane and work-related activities. From hair saloons and coffees shops to mall escalators and outside strolls, SUICOKE's 2018 offerings are communicated to the consumer as the go-to footwear for any occasion. In addition, the DIY aspect of the styled photoshoot relates the accessibility and versatility of the sandals.