With a footwear editorial that boasts a series of unconventionally shot photographs that emphasize DIY youth culture, Slam Jam directs attention to Japanese label SUICOKE's 2018 offerings. From "chunky MOTO-Cab slides" to "instant-classic DEPA-V2," the stylish silhouettes are presented as the perfect piece for the summer weather.
As previously mentioned, the footwear editorial entertains a rather irregular aesthetic in terms of photographic representation. Slam Jam selects the vibe of the photoshoot to be a diverse representation of mundane and work-related activities. From hair saloons and coffees shops to mall escalators and outside strolls, SUICOKE's 2018 offerings are communicated to the consumer as the go-to footwear for any occasion. In addition, the DIY aspect of the styled photoshoot relates the accessibility and versatility of the sandals.
Key Themes Behind This Trend
- Unconventional Footwear Editorials
- Exploring new and unique ways to showcase footwear through photography and styling, creating engaging visual narratives that resonate with consumers.
- DIY Youth Culture
- Embracing a DIY aesthetic to connect with younger generations and express individuality through fashion and personal style.
- Versatile Sandals
- Highlighting the versatility of sandals as a footwear option for all occasions, from casual outings to work-related activities.
Where This Applies
- Fashion Photography
- Exploring unconventional and creative approaches to footwear editorials to capture the attention of consumers in the fashion industry.
- Youth Culture
- Catering to the preferences and interests of the youth demographic, incorporating elements of DIY culture and self-expression in fashion.
- Footwear Retail
- Using visually engaging and diverse footwear editorials to promote sandals as a versatile and must-have item for consumers in the footwear industry.
