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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,377 more

Branded Takeover

Brands take over familiar spaces in marketing stunts

Implications - Brands are taking over spaces already known to consumers that aren't typically associated with their core product, an act which creates excitement and novelty in the process of campaigning. More than collaborating with adjacent companies and industries for unique experiences, the use of familiar environments is able to effectively pique consumers' curiosity.
Workshop Question - How could your brand evoke both familiarity and curiosity for consumers?
4 Featured, 35 Examples:
87,368 Total Clicks
Date Range:
Aug 17 — Aug 18
Consumer Insight Topics:

Featured Examples

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