Branded Takeover

Brands take over familiar spaces in marketing stunts

Implications - Brands are taking over spaces already known to consumers that aren't typically associated with their core product, an act which creates excitement and novelty in the process of campaigning. More than collaborating with adjacent companies and industries for unique experiences, the use of familiar environments is able to effectively pique consumers' curiosity.
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,190 Total Clicks
Aug 17 - Aug 18
This Quarter and Warm
MarketingBusiness
Featured Examples
Cosmetic Cafe Pop-Ups - Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
SCORE 8.9
This Year and V. Hot 15,532 Clicks Pub: Apr 4, 18
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Glossier has launched plenty of its own limited-time pop-up shops over time and its newest initiative is the Glossier at Rhea’s Cafe takeover. From now until mid-April, those in San Francisco,... [More]
Retail Vending Machines - Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
SCORE 7.7
Hot 4,886 Clicks Pub: Aug 4, 17
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
Japanese fashion giant ‘Uniqlo’ has revealed its plans to roll out clothing vending machines. In an effort to position itself as the ultimate convenience brand, Uniqlo and its vending... [More]
Experiential Iceland-Themed Events - Reyka Vodka Marked Its UK Launch with "Off-Beat Encounters"
SCORE 5.6
This Year and Warm 1,094 Clicks Pub: Dec 5, 17
Experiential Iceland-Themed Events
Reyka Vodka Marked Its UK Launch with "Off-Beat Encounters"
To announce its launch in London, Icelandic brand Reyka Vodka invited consumers to take part in a series of “offbeat encounters” to introduce the city to the true taste of Iceland.... [More]
Channel-Takeover Branding Stunts - Snickers Took Over the British Television Channel 'Dave'
SCORE 2.9
Mild 184 Clicks Pub: Nov 1, 17
Channel-Takeover Branding Stunts
Snickers Took Over the British Television Channel 'Dave'
Candy company Snickers took over the British television channel ‘Dave’ in a marketing effort which highlight’s the brand’s on-going slogan, “You’re not you when... [More]
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