An Interactive Pop-Up Will Promote the New Perfume 'Glossier You'

 - Nov 6, 2017
References: architecturaldigest & hypebae
In an effort to promote the release of its first fragrance, Glossier is opening a concept store dedicated to its new perfume, 'Glossier You.'

The space's interior will embody the musky and luxurious scent, while offering guests an interactive playing field to engage with the product in a "weird and unexpectedly luxurious way." Through the use of interactive mirrors, guests of the space will be able to engage in an "offline experience" with the brand that's both informative and technologically focused. The space is set to elicit an experience from all five senses, enabling the consumer to make a connection with the perfume prior to purchasing it.

The space is filled with Glossier's instantly recognizable branding, including lush pink carpets and magenta drapery and furniture.