The SodaStream has quickly become a popular appliance for the home that creates your choice of sparkling drink from home, so the new SodaStream 'Sparkling Gold' concentrate is here to let you make fresh libations.
The new concentrated alcohol is reported by the brand to taste like a Riesling wine and can be used with your SodaStream to create fresh sparkling wine whenever you desire. Available exclusively in Germany, the product comes in bottles that will create 12 glasses of wine.
The limited-edition SodaStream 'Sparkling Gold' alcohol concentrate has been taste tested by the brand with 76% of participants sating they liked the taste of the libation as much or more than other sparkling wines like Veuve Clicquot and Moët.
What's Driving This Trend
- Home Beverage Appliances
- Disruptive innovation opportunity: Develop innovative attachments and accessories for home beverage appliances to enhance the versatility and customization options.
- DIY Alcohol Concentrates
- Disruptive innovation opportunity: Create a wide range of alcohol concentrates that can be easily used with home beverage appliances to make various cocktails and spirits.
- Premium DIY Beverages
- Disruptive innovation opportunity: Introduce high-quality ingredients and flavors for DIY beverage making, offering consumers a premium experience at a fraction of the cost.
Who This Affects Most
- Appliance Manufacturing
- Disruptive innovation opportunity: Collaborate with home appliance manufacturers to develop advanced features and functionalities for beverage appliances.
- Alcohol Manufacturing
- Disruptive innovation opportunity: Partner with alcohol brands to create innovative and diverse alcohol concentrates for home use.
- Beverage Retail
- Disruptive innovation opportunity: Offer a curated selection of premium DIY beverage ingredients and concentrates, targeting consumers who enjoy crafting their own drinks.
