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Nike's 'Want It All' is Its Season-Opening NBA Ad

 - Oct 18, 2017
References: & adweek
Nike is continuing to produce ads which are as visually powerful as the sport stars the brand represents, which is why the sportswear company partnered with acclaimed filmmakers to create its newest commercial: 'Want It All.'

The story follows the journey of a young aspiring basketball player named Donte Grand, who over the course of the two-minute clip, evolves from a day-dreaming elementary school kid to a dedicated college athlete and eventually, an NBA-signed star. The ad was directed by F.Gary Gray of Straight Outta Compton, with Roman Vasyanov of Suicide Squad serving as the cinematographer.

The ad, which was created to commemorate the start of the NBA season, will premier at NBA's opening night, during the Celtics vs. Cavaliers game.