Nike is continuing to produce ads which are as visually powerful as the sport stars the brand represents, which is why the sportswear company partnered with acclaimed filmmakers to create its newest commercial: 'Want It All.'
The story follows the journey of a young aspiring basketball player named Donte Grand, who over the course of the two-minute clip, evolves from a day-dreaming elementary school kid to a dedicated college athlete and eventually, an NBA-signed star. The ad was directed by F.Gary Gray of Straight Outta Compton, with Roman Vasyanov of Suicide Squad serving as the cinematographer.
The ad, which was created to commemorate the start of the NBA season, will premier at NBA's opening night, during the Celtics vs. Cavaliers game.
Filmmaker-Created Basketball Ads
More Stats +/-
Sneaker Stencil Kits
Celebratory Sneaker Collaborations
Utilitarian Weather-Resistant Sneakers
Sustainable Sports Brand Leathers
Remixed Rapper Sneakers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.