The cold weather brings with it a desire for more substantial food and dessert options, so the Snickers Peanut Butter Crisper has been announced as a new offering from the brand to help revitalize the chocolate bar market for the winter season.
The chocolate bar consists of a crisp rice layer that has been topped with peanuts before being finished with real peanut butter and a classic milk chocolate coating. The bar is also portioned into four segments to make it possible to be enjoyed throughout the day rather than eaten all at once to satisfy the growing number of consumers who are looking to snack rather than indulge all at once.
The Snickers Peanut Butter Crisper is set to start hitting store shelves nationwide starting in December 2017.
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