Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.
Workshop Question - How could your brand seamlessly integrate a charitable element into its product/service?
Trend Themes
1. Lifestyle-integrated Charity - Boomers are seeking passive forms of social good that can be integrated into their daily routines.
2. Purposeful Travel - Travel experiences that promote social good, immersion in culture, and community building.
3. Socially Responsible Consumer Goods - Goods that focus on minimizing environmental impact and ethical labor practices while also donating to social impact causes.
Industry Implications
1. Healthcare - Opportunities to innovate in at-home screening systems and personalized healthcare policies that also give back to charities.
2. Travel - Opportunities to curate purposeful travel experiences that promote community building and social good while also providing adventure for all ages.
3. Retail - Opportunities to provide high-quality, ethically-sourced and sustainable consumer goods that also donate to social impact causes.
4 Featured, 36 Examples:
74,770 Total Clicks
Date Range:
Jun 17 — Aug 18
Trending:
Mild
Consumer Insight Topics:
