Category
Lifestyle
Assisted Choices
Trend cluster
Category
Integrated
Charity
Boomers turn to more lifestyle-integrated forms of charitable donations.
2.7
Trend score
Trend
What is the Integrated Charity trend?
Integrated Charity: Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.
Trend themes
Themes within the Integrated Charity trend
Three behaviours holding the trend together01
Lifestyle-integrated Charity
Boomers are seeking passive forms of social good that can be integrated into their daily routines.
02
Purposeful Travel
Travel experiences that promote social good, immersion in culture, and community building.
03
Socially Responsible Consumer Goods
Goods that focus on minimizing environmental impact and ethical labor practices while also donating to social impact causes.
Industry implications
What the Integrated Charity trend means for industry
Where the trend changes the playbookFor
Healthcare
Opportunities to innovate in at-home screening systems and personalized healthcare policies that also give back to charities.
For
Travel
Opportunities to curate purposeful travel experiences that promote community building and social good while also providing adventure for all ages.
For
Retail
Opportunities to provide high-quality, ethically-sourced and sustainable consumer goods that also donate to social impact causes.
Workshop question
How could your brand seamlessly integrate a charitable element into its product/service?
Trend signals
Trend signals for Integrated Charity
Trend score 2.7 out of 10, from popularity 38%, activity 36%, freshness 8%.
Popularity38%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Charity trend
4 featured examples from Jun 14, 2017 to Aug 29, 2018CategoryEco
Social Impact Sheets
Sol Organics Lets Buyers Rest Well Knowing They Supported Ethical Businesses
The luxury bedding industry can disrupt the market by incorporating eco-friendly and fair trade practices.
CategoryWorld
Charitable Intergenerational Vacations
'Me to We Family' Curates Travel Opportunities for All Ages
Opportunity to innovate by offering travel packages that combine adventure, cultural immersion, and charitable initiatives.
CategoryLifestyle
Charitable Pet Insurance Policies
TOTO Offers Pet Health Coverage That Saves Animal Lives
The insurance industry could explore incorporating charitable giving into their policies to appeal to socially conscious consumers.
CategorySocial Good
Charitable Heart-Tracking Apps
Heart for Heart Analyzes User Data to Improve Screening Technology
Healthcare professionals can incorporate crowdsourced data in developing personalized health monitoring and screening programs for their patients.
