Fiery Motif

Tastemakers favor graphical statement pieces enveloped in flames

Implications - Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner.
Workshop Question - What nostalgic design motif can you repurpose into your product's design in order to communicate a certain level of self-awareness?

Trend Themes

  1. Nostalgia Graphics — High-end brands are elevate nostalgia graphics in all kinds of apparel and accessories.
  2. Motorsport-inspired Footwear — Bold and attention-grabbing designs influenced by motorsports are making their way into footwear collections.
  3. Loud Visuals on Apparel — Fashion houses like Prada are infusing their designs with bold graphics and motifs.

Industry Implications

  1. Fashion — The high-end fashion industry is consistently experimenting with trends and pop culture references.
  2. Footwear — Footwear has always been an area of creative expression and designers are relying heavily on bold graphics and daring designs.
  3. Streetwear — Streetwear and rap culture have been heavy influences in fashion in recent years, and are inspiring more creative collaborations between musicians and labels.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
93,186 Total Clicks
Date Range:
May 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:

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