Category
Fashion
Scaled Restraint
Trend cluster
Category
Fiery
Motif
Tastemakers favor graphical statement pieces enveloped in flames.
4.1
Trend score
Trend
What is the Fiery Motif trend?
Fiery Motif: Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner.
Trend themes
Themes within the Fiery Motif trend
Three behaviours holding the trend together01
Nostalgia Graphics
High-end brands are elevate nostalgia graphics in all kinds of apparel and accessories.
02
Motorsport-Inspired Footwear
Bold and attention-grabbing designs influenced by motorsports are making their way into footwear collections.
03
Loud Visuals on Apparel
Fashion houses like Prada are infusing their designs with bold graphics and motifs.
Industry implications
What the Fiery Motif trend means for industry
Where the trend changes the playbookFor
Fashion
The high-end fashion industry is consistently experimenting with trends and pop culture references.
For
Footwear
Footwear has always been an area of creative expression and designers are relying heavily on bold graphics and daring designs.
For
Streetwear
Streetwear and rap culture have been heavy influences in fashion in recent years, and are inspiring more creative collaborations between musicians and labels.
Workshop question
What nostalgic design motif can you repurpose into your product's design in order to communicate a certain level of self-awareness?
Trend signals
Trend signals for Fiery Motif
Trend score 4.1 out of 10, from popularity 52%, activity 62%, freshness 8%.
Popularity52%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fiery Motif trend
5 featured examples from May 20, 2017 to Jul 16, 2018CategoryFashion
Motorsport-Inspired Stilettos
These New Vetements Stilettos Boast a Racing-Inspired Look
Fashion designers can incorporate car racing motifs into their designs to expand their audience.
CategoryFashion
All-Black Fire Sneakers
Vans Updates Its Old Skool with a Dynamic Flame on the Tonal Sole
The fashion industry can explore disruptive innovation by incorporating creative design updates into their product offerings, inspired by trends in the footwear industry.
CategoryFashion
Custom Flame-Emblazoned Sneakers
These New FRE Customs Vans are Available in Women's Sizes Only
Innovative shoe manufacturers can explore customizing sneakers with flame detailing for a unique and trendy appeal.
CategoryLuxury
Luxe Graphic Bowling Shirts
Prada's Flame Shirts are Adorned with Attention-Grabbing Designs
The luxury fashion industry can benefit from incorporating unique and attention-grabbing designs that appeal to a broader range of customers.
CategoryFashion
Cotton-Constructed Rapper Capsules
Joey Bada$$ Unveils His Highly Anticipated Collection With PONY
The fashion industry can leverage the trend of cotton-constructed urban apparel and the popularity of collaborations with musicians and influencers to appeal to younger demographi…
