Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Distracted Pedestrian Walkways

A Cellphone Footpath Has Been Introduced in China

— June 18, 2018 — Tech
Smartphone addiction can sometimes lead to catastrophic accidents, that's why the city of Xi'an in northern China recently opened cellphone footpath for those who can't keep their eyes off a screen. Known as the Yanta Road footpath, this pedestrian-focused part of the street is reportedly 100 meters long and 80 centimeters wide. The cellphone footpath is located outside a shopping mall and is marked by an image of a phone and the word "cellphones" printed on the red path.

The idea of a cellphone path may draw criticism, or laughter, from some but this unique concept aims to improve safety in the city. Security personnel were routinely steering drivers away from cellphone users who filled the streets. This new cellphone footpath is the second in China, as the first appeared in Chongquing in 2014.


Image Credit: Sanqin Metropolis Daily
Trend Themes
1. Smartphone Addiction Safety - Opportunity to design and implement solutions to reduce the danger of smartphone addiction while walking or driving.
2. Pedestrian-centric Infrastructure - Opportunity for cities and businesses to invest in infrastructure designed for pedestrian safety and convenience, such as separate footpaths for cellphone users.
3. Technology Integration in Urban Planning - Opportunity to integrate technology in urban planning to create smart and innovative solutions for enhancing safety and convenience in urban areas.
Industry Implications
1. Urban Planning and Design - Opportunity for urban planners and designers to focus on creating pedestrian-friendly and tech-integrated infrastructure in cities.
2. Technology and Mobile Services - Opportunity for technology and mobile services industries to collaborate with urban planners to create innovative and safety-enhancing solutions for smartphone users.
3. Public Safety and Security - Opportunity for public safety and security organizations to leverage technology and data to improve pedestrian safety in cities.
4
Score
Popularity
Activity
Freshness