Lotte introduced a functional chewing gum product that will do more than just freshen one's breath. The product boasts ginkgo biloba extract as a key ingredient, which is known for its memory-enhancing properties. Ginkgo biloba extract has been used in traditional Chinese medicine for thousands of years and now, modern science is finding that it may play a part in reducing the risk for dementia and Alzheimer's.
The 'Memory Maintaining Type' chewing gum is available in both pellet and stick varieties, offering a helpful way for busy consumers to boost their brains on the go.
A heightened demand for snacks and confections with functional benefits has called for the creation of everything from chewing gums that support metabolic health to candies that double as one's daily vitamins.
Key Themes Behind This Trend
- Functional Chewing Gums
- Functional chewing gums with added benefits such as memory enhancement are becoming more popular.
- Natural Memory-enhancing Ingredients
- Natural ingredients proven to enhance memory, such as ginkgo biloba extract, are being added to various food and beverage products.
- Snacks with Health Benefits
- There is a trend for snacks and confections to have functional benefits, such as supporting metabolic health or providing daily vitamins.
Where This Applies
- Food and Beverage
- The food and beverage industry can benefit from incorporating natural memory-enhancing ingredients into their products and creating functional snacks.
- Pharmaceuticals
- Pharmaceutical companies can look into the use of natural memory-enhancing ingredients and explore their potential benefits for treating dementia and Alzheimer's.
- Consumer Packaged Goods
- Consumer packaged goods companies can capitalize on the trend of functional chewing gums and other snacks by creating innovative products with added health benefits.
