American department store chain Nordstrom recently opened its first-ever standalone men's store with a focus on fashion, grooming and personalized experiences. The store is stationed alongside the retailer's flagship location in New York City and offers a place for men to explore what's new in the world of fashion and beauty.
Within the space, Le Labo offers personalized fragrance labels and grooming services are offered by Tom Ford Grooming, Kiehl’s, Proraso and Ted’s Grooming Room by Ted Baker London. The department store will also offer introduce Murdock London to American consumers, as it is a brand that prides itself on recreating the traditional barbershop experience for the modern man.
The new department store boasts a flexible design that will allow for the product displays to be updated regularly.