While there are many wine clubs that offer extensive information on different types of wine, sipp's sippCLUB sets itself apart by leveraging augmented reality technology.
Monthly, sippCLUB members receive their subscription, which provides three bottles of wine. sipp's newly launched AR app now provides additional information about each type of wine, which can be accessed just by holding the app over the bottle's label. As well as being able to find out the best temperature for serving the wine, sippCLUB members can also consult tasting guides and suggested pairings.
Although this same information could be conveyed with printed pamphlets, this approach reduces paper waste and offers an interactive element to the wine discovery experience that promises to engage drinkers, particularly Millennials.