Dirty Lemon's '+collagen' is a daily beauty tonic that is made with a base of filtered water, pure lemon juice, plus cayenne, pink Himalayan sea salt, ocean minerals, hydrolyzed marine collagen peptides.
For best results, the brand suggests consuming the hydrating beverage on a daily basis, as the marine collagen peptides have been clinically proven to support wrinkle reduction and boosted skin elasticity. As these beverages are meant to be consumed daily, they are sold by the case. After consumption, Dirty Lemon notes that "90% of the marine collagen peptides are absorbed into your bloodstream." In comparison to collagen sourced from beef or poultry, Dirty Lemon claims that hydrolyzed fish collagen peptides are more bioavailable.
Dirty Lemon's other beverages are enriched with other natural ingredients like charcoal, ginseng, matcha and rose, each of which boasts a different functional benefit.
Key Themes Behind This Trend
- Beauty Tonics
- Disruptive innovation opportunity: Develop new beauty tonics that utilize different natural ingredients for specific functional benefits.
- Hydrolyzed Fish Collagen Peptides
- Disruptive innovation opportunity: Explore the use of hydrolyzed fish collagen peptides in various products for enhanced bioavailability.
- Daily Beverage Consumption
- Disruptive innovation opportunity: Create daily beverages with clinically proven benefits to target specific health or wellness needs.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Incorporate natural ingredients like charcoal, ginseng, and rose into beauty products for added functional benefits.
- Health and Wellness
- Disruptive innovation opportunity: Develop products utilizing hydrolyzed fish collagen peptides for enhanced absorption and efficacy.
- Beverage Manufacturing
- Disruptive innovation opportunity: Produce new daily beverages that offer tangible health benefits through scientifically proven ingredients.
