'Smart Fit' is a new kind of data plan available from T-Mobile to offer extreme customization to customers.
Smart Fit makes it possible for a T-Mobile user to try out the company's mobile network by initially signing up for a $65 monthly plan that features unlimited talk, text and data. After a 30-day trial period, Smart Fit is able to make a recommendation for a custom data plan based off a user's activity over the last month.
Many mobile phone plans out there are made up of inconvenient restrictions, features that may go unused and to top it all off, high costs that have consumers asking: "Why can't I just create my own plan?" Smart Fit appeals to value-conscious consumers who want to pay for exactly the kinds of services that they know they will get the most out of.