Four-legged friends are widely considered a part of the family, and Telenor's pet-friendly campaign is enabling consumers to add their furry friends to their family phone plan.
Those that opt to have their pets added to their family phone plan will receive an extra SIM card for collars which doubles as a GPS tracking device. The new service is promoted alongside a series of humorous videos which depict unhappy dogs calling a customer service hotline. While the ad spots are light-hearted in nature, the feature this campaign is promoting is entirely legitimate.
Telenor's marketing efforts effectively help the brand stand out from its competitors by doing something entirely original and creative.
Image credit: Jérémy Stenuit, Unsplash