Billy + Margot specializes in creating a variety of snacks for pets, but one of its most interesting products is a Popcorn for Dogs.
The popcorn is made with 100% air-popped popcorn that has been seasoned with seaweed. This separates it from human-grade popcorn snacks, which are often popped in oil and seasoned with butter, salt and sugar -- none of which are ideal for sharing with dogs. As an alternative, the 100% whole grain and gluten-free snacks are ideal for treating pets to a healthy snack. As Billy + Margot notes: "Because grains are cheaper than meat, pet food manufacturers have been bulking their feed with more and more grains." When consumed in moderation, the air-popped popcorn snacks are not harmful to a pet's balanced diet.
There are now plenty of pet treats being created that take inspiration from human snacks, including beer, cakes, cookies, tea and ice cream.
Why This Trend Is Growing
- Popcorn for Dogs
- Air-popped popcorn seasoned with seaweed creates opportunity for healthier, dog-friendly snacking
- Human-inspired Pet Treats
- Increasing trend of creating pet snacks inspired by human snacks presents scope for novel treat flavors and additives
- Grain-free Pet Food
- Growing demand for grain-free pet food products offers opportunity for manufacturers to cater to pet owners' dietary preferences and requirements
Industries Being Reshaped
- Pet Food
- Providing healthy and unique snack options for pets can differentiate pet food brands and appeal to health-conscious pet owners
- Snack Food
- Incorporating novel ingredients and flavors inspired by human snacks into pet treats can lead to new market opportunities and product differentiation for snack food manufacturers
- Food Additives
- Developing innovative, safe, and healthy food additives for pet food can enhance nutritional value and palatability, as well as comply with pet owners' preferences and regulations
