Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Generation
Brands accelerate the process of individuals becoming influencers.
3.9
Trend score
Trend
What is the Influencer Generation trend?
Influencer Generation: Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level.
Trend themes
Themes within the Influencer Generation trend
Three behaviours holding the trend together01
Influencer Education Programs
The rise of social media influencers has created a wave of educational opportunities for people to learn how to grow their followings and personal brands.
02
Influencer Management Apps
Social media platforms are creating new software to help influencers manage their content and curate their business strategies.
03
Social Media Verification Services
Social media platforms are establishing systems for users to verify their accounts and establish themselves as legitimate figures on their respective platforms.
Industry implications
What the Influencer Generation trend means for industry
Where the trend changes the playbookFor
Education
The education industry has an opportunity to create programs and courses that help aspiring influencers grow their followings and personal brands.
For
Social Media Platforms
Social media platforms have the opportunity to create new software and services that help influencers manage their content and curate their business strategies.
For
Marketing and Advertising
Marketing and advertising professionals can use social media influencers to more authentically connect with Millennial and Gen Z consumers, on a more micro level.
Workshop question
How could your brand better leverage the power of influencers?
Trend signals
Trend signals for Influencer Generation
Trend score 3.9 out of 10, from popularity 62%, activity 47%, freshness 8%.
Popularity62%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Influencer Generation trend
4 featured examples from Jun 21, 2017 to Jul 13, 2018CategorySocial Media
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
Educational institutions are capitalizing on the demand for social media influencer training.
CategoryWorld
Aspiring Influencer Training Trips
VISA is Sending Someone on a Free Trip to Thailand or Spain
Hotels and other hospitality businesses can partner with social media influencers to design and promote curated travel experiences that provide guests with unique and Instagram-wo…
CategorySocial Media
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ…
CategoryMarketing
Social Media Verification Applications
Instagram Will Allow Users to Apply for a Blue Check Mark
The industry of identity verification services can benefit from the trend of social media platforms offering user verification, by providing secure and reliable verification proce…
