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Pet food mimics the diet animals would have in their natural environments
Implications - Mirroring the paleo diet, wild pet foods are meant to provide pets with diets that they would traditionally experience in the wild. With human food trends often translating into the pet food space, it comes as no surprise that we would see this adaptation appear, especially when you take into account the alleviation of guilt that serving pets with an elevated diet provides busy owners. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,752 Total Clicks
Nov 17 - Sep 18
This Month and Mild
LifestylePets
Sustainable practices evolve into all aspects of consumers’ lives including pets
Implications - Tapping into consumer lifestyle habits, modern pet products and accessories are offering eco-friendly and sustainable alternatives for traditional pet care needs. Utilizing recyclable and biodegradable materials, brands are offering pet products that not only fulfill its desired function but also satiate a need for more conscious lifestyle habits. Such a shift in pet products showcases a consumer desire for sustainable consumption in all aspects of their routine, including those of their extended family. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
127,554 Total Clicks
Jul 17 - Sep 18
This Month and Average
LifestylePets
The humanization of pets in the family unit is honed in on by brands
Implications - The concept of pets being seen as not extended parts of families, but actual members of them, is being targeted by brands that are offering humanized services that cater to people with animals. These products and services allow for a unique form of indulgence that puts a distinct twist on familial bonding. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,243 Total Clicks
May 17 - Aug 18
This Month and Mild
LifestylePets
Pet owners that take their dogs on excursions can now enjoy comfort-focused options
Implications - An alternative to leaving pets in "doggie hotels" or with friends, many consumers are opting to take their pets on trips with them – and brands are adapting to this fact by prioritizing the convenience and comfort of such trips. This shift enhances the bond between consumers and their pets, and gives pet-related brands a good opportunity to enter and establish an emerging market. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,456 Total Clicks
Aug 17 - Jun 18
This Quarter and Mild
LifestylePets
The 6 Patterns of Opportunity & Top 18 Megatrends
Pet products go beyond connectivity to offer smarter, more intelligent solutions
Implications - Looking beyond mere mobile applications, pet owners are seeking out products and services that offer their pets smarter, more intelligent solutions to their day-to-day needs. Tapping into areas like AI and biometric tech, these products not only provide automated services but more intuitive and predictive solutions for owners and their pets. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
117,987 Total Clicks
Jan 18 - Jun 18
This Quarter and Hot
LifestylePets
Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home
Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
36,041 Total Clicks
May 17 - Jun 18
This Year and Warm
LifestyleFoodPets
Pet foods adopt "superfood" ingredients to appeal to hyper-responsible pet owners
Implications - The popularity of "superfoods" has resulted in the marketing of pet food products as including these varied ingredients, with everything from algae to beets enhancing the health of pets' meals. These superfood pet products appeal to hyper-conscious pet owners, particularly those within Millennial demographics, due to their framing as artisan and ultra-nutritious. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,234 Total Clicks
May 17 - May 18
This Year and Mild
LifestylePets
Trend Hunter Services
Brands prioritize pet health with hyper-specific nutrient services
Implications - Moving beyond standard pet products and accessories, brands are curating specific packages that target certain health conditions and ailments to offer more efficient solutions for pet owners. Offering nutrients that promote healthy aging to products that support cognitive development, these services not only help maintain the overall health of pets, but they also showcase a desire for hyper-curated services in all aspects of consumers' lives. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
84,279 Total Clicks
Sep 17 - May 18
This Year and Warm
LifestylePets
Data informs better and more consistent pet care
Implications - The use of data in informing pet care enhances consumers' ability to ensure their pets remain healthy and safe. Whether it's data-fueled pet food or behavioural monitoring informed by pet owner-collected data, these personalized systems cater to consumers seeking to establish some autonomy in the process of caring for their pets beyond their basic needs. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
56,092 Total Clicks
Sep 16 - May 18
This Year and Warm
TechBusinessLifestylePets
Businesses strengthen the bonds between employees and their pets
Implications - Lax rules around pet care in-office, including programs that allow for paid "pet leave," as well as workplaces designed around the inclusion of employees' pets, are becoming increasingly common. This shift comes as startups seek out talent with perks that distinguish them as more relatable to most Millenial employees. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,328 Total Clicks
Jun 16 - Aug 18
This Month and Average
BusinessLifestylePets