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Pet owners that take their dogs on excursions can now enjoy comfort-focused options
Implications - An alternative to leaving pets in "doggie hotels" or with friends, many consumers are opting to take their pets on trips with them – and brands are adapting to this fact by prioritizing the convenience and comfort of such trips. This shift enhances the bond between consumers and their pets, and gives pet-related brands a good opportunity to enter and establish an emerging market. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
106,306 Total Clicks
Aug 17 - Jun 18
This Month and Mild
LifestylePets
Pet products go beyond connectivity to offer smarter, more intelligent solutions
Implications - Looking beyond mere mobile applications, pet owners are seeking out products and services that offer their pets smarter, more intelligent solutions to their day-to-day needs. Tapping into areas like AI and biometric tech, these products not only provide automated services but more intuitive and predictive solutions for owners and their pets. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
111,523 Total Clicks
Jan 18 - Jun 18
This Quarter and Hot
LifestylePets
Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home
Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,737 Total Clicks
May 17 - Jun 18
This Quarter and Warm
LifestyleFoodPets
Pet foods adopt "superfood" ingredients to appeal to hyper-responsible pet owners
Implications - The popularity of "superfoods" has resulted in the marketing of pet food products as including these varied ingredients, with everything from algae to beets enhancing the health of pets' meals. These superfood pet products appeal to hyper-conscious pet owners, particularly those within Millennial demographics, due to their framing as artisan and ultra-nutritious. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,522 Total Clicks
May 17 - May 18
This Quarter and Mild
LifestylePets
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands prioritize pet health with hyper-specific nutrient services
Implications - Moving beyond standard pet products and accessories, brands are curating specific packages that target certain health conditions and ailments to offer more efficient solutions for pet owners. Offering nutrients that promote healthy aging to products that support cognitive development, these services not only help maintain the overall health of pets, but they also showcase a desire for hyper-curated services in all aspects of consumers' lives. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
82,259 Total Clicks
Sep 17 - May 18
This Quarter and Warm
LifestylePets
Data informs better and more consistent pet care
Implications - The use of data in informing pet care enhances consumers' ability to ensure their pets remain healthy and safe. Whether it's data-fueled pet food or behavioural monitoring informed by pet owner-collected data, these personalized systems cater to consumers seeking to establish some autonomy in the process of caring for their pets beyond their basic needs. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
54,566 Total Clicks
Sep 16 - May 18
This Quarter and Warm
TechBusinessLifestylePets
Businesses strengthen the bonds between employees and their pets
Implications - Lax rules around pet care in-office, including programs that allow for paid "pet leave," as well as workplaces designed around the inclusion of employees' pets, are becoming increasingly common. This shift comes as startups seek out talent with perks that distinguish them as more relatable to most Millenial employees. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
53,924 Total Clicks
Jun 16 - Apr 18
This Year and Average
BusinessLifestylePets
Trend Hunter Services
Pet owners incorporate probiotics into pets' diets
Implications - Probiotic-infused foods and supplements for pets are on the rise, as pet owners seek to find easy ways to enhance the health of their beloved dogs. Probiotics' gut-healthy nature offers the benefit of preventative care, potentially restricting the impact of future illnesses that pets may have. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
106,237 Total Clicks
Jul 17 - Mar 18
This Year and Untested
LifestylePets
Holiday gift for pets come in the form of themed edible items
Implications - As North American consumers seek out ways to treat their pets like human members of the family, pet brands are offering festive edible items to be gifted to consumers' beloved cats and dogs. Just as people can enjoy foods like wine and cookies over the holidays, their pets now have the same luxury. This shift comes as consumers seek to better balance their pets' treatment with the time they spend away from them, as they juggle increasingly busy personal and professional lives. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
43,196 Total Clicks
Dec 16 - Feb 18
This Year and Mild
LifestyleFoodPets
Brands' customization of morning routines offers peace of mind
Implications - The ability to customize products to meet the requirements of individual consumers is adapting to focus on consumers' daily routines for their own convenience. The customization of products that are part of a busy professional’s morning routine enables them to focus on their work-related or personal priorities, and begin their day without getting bogged down in details. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
47,254 Total Clicks
Aug 16 - Jan 18
This Year and Warm
LifestyleHealthDrinkingPets