Pets Consumer Insights

Trend - Pet care brands are increasingly introducing sustainable pet foods and snacks developed with eco-friendly, ethically sourced ingredients. These products prioritize organic, plant-based components, responsibly sourced proteins and recyclable or biodegradable packaging.

Insight - Modern pet owners are becoming more environmentally aware and are eager to extend their sustainability practices to every aspect of their lives—pets included. This shift is driven by a combination of health concerns for pets, heightened environmental awareness, and pressure from regulatory and market forces advocating for reduced carbon footprints in consumer products. As such, the demand for sustainable alternatives in pet markets is sharply increasing.

Trend - Pet care brands are launching health-monitoring wearables for dogs, equipped with features such as activity tracking, heart rate monitoring, sleep analysis, and early illness detection. These devices provide real-time insights into a pet’s well-being, helping owners detect potential concerns early.

Insight - As pet owners become more invested in their pets’ health, demand has surged for technology that offers deeper insights into canine wellness. The rise in pet longevity awareness, concerns about undetected health issues, and the growing preference for preventative care have accelerated interest in smart wearables. Additionally, the pressures to create innovative, practical solutions within the pet care industry have driven brands to develop intelligent health monitoring devices.

Trend - AI-generated pet photo services are being utilized to create engaging and enhanced images of pets for various purposes, such as boosting adoption rates, creating eye-catching marketing materials, and providing entertaining personalized content for pet owners.

Insight - Pet adoption organizations, marketers, and pet owners are increasingly seeking high-quality visuals that highlight the unique characteristics of pets. Adoption campaigns aim to evoke empathy and connection to drive interest, while marketing initiatives depend on visually compelling content to stand out in crowded platforms. Additionally, the desire for personalized and entertaining pet images has surged as pet owners look for creative ways to celebrate their favorite pets.

Trend - Pet food brands are launching dog-friendly desserts inspired by popular human treats like cake and ice cream. These products aim to offer indulgent yet safe and nutritious options for pets, providing new ways for pet owners to pamper their dogs, catering to the growing trend of humanizing pets..

Insight - As pets are increasingly seen as family members by the younger generations, owners seek to celebrate special moments with treats that reflect indulgence and care. The demand for unique, high-quality pet food products has risen, fueled by the desire for human-like experiences and the growing market for premium pet offerings. By launching dog-friendly desserts, pet food brands address owners' desire to show love and spoil their pets while ensuring safety, nutritional value, and enjoyment.

Trend - Pet brands are investing in eco-friendly initiatives that collect used or unwanted pet products—such as pet food packaging, toys, or accessories—for recycling, upcycling, or proper disposal. These programs are often run with recycling companies or through brand-led sustainability campaigns.

Insight - Pet products, mainly plastic and synthetic ones, often contribute to waste accumulation, which can be a nuisance for sustainably-minded consumers. In response, brands are introducing convenient recycling programs that reward customers for returning used items, encouraging responsible and ethical disposal. These brands recognize that as sustainable living continues to gain traction, consumers are looking for ways to reduce their environmental footprint through responsible consumption habits.

Trend - Pet care brands are launching AI-powered pet support apps designed to provide personalized care and support for pets. These apps use AI to monitor pet health, offer customized advice, and connect pet owners with veterinary services, offering a convenient and accessible solution for pet owners.

Insight - Consumers are increasingly treating their pets as integral family members, seeking the best possible care for them. The demand for personalized and convenient pet care solutions is on the rise, driven by the desire for improved pet health and well-being. The pressure from a fast-paced lifestyle and the need for instant access to information have led to the development of AI-powered pet support apps. By adopting AI-powered technology, pet care brands can cater to the needs of modern pet owners.

Trend - Pet care brands are creating dedicated websites for pet dietary questions. These resources are designed to ensure that pet owners do not feed something to their pets that may seem unassuming, but is in fact dangerous to the pet's health. As such, the websites are streamlined for fast results.

Insight - Pet owners, particularly cat and dog owners, occasionally feed their pets food originally designed for humans. Whether as a treat during a holiday, or because they do not want to eat the food themselves, or any other reason, it is important for the owner to confirm that the food is in fact safe for their pet to consume. Particularly when the alternative is causing a health concern for their pet. Brands are aiming to improve pet dietary safety with dedicated easy-to-access resources.

Trend - Many restaurants and pubs are now offering pet menus with specialized cocktails and non-alcoholic beverages for furry companions. These establishments allow individuals to include their pets in social outings, providing them with refreshing, safe treats while their owners enjoy their drinks.

Insight - Pet owners often feel guilty leaving their pets at home while they go out with friends or partake in relaxing activities away from h. In response, many restaurants are easing this dilemma by inviting pets along, even offering special meals and treats to keep them engaged while their owners relax. These establishments recognize that pet owners want the freedom to enjoy social outings without compromising on pet care, and are creating a space where both can have a memorable experience.

Trend - Pet food brands are releasing hydration-focused drinks and meal supplements for dogs and cats. These are electrolyte-rich products that ensure pets are intaking enough fluids throughout the day. These products can be served on their own or as additions to regular meals.

Insight - Many pet owners simply feed their pets a few regular meals per day with provided drinking water and occasional treats, but not as many owners invest in dietary supplements or products purely for nutritional benefits. While some owners do, others take a passive approach, often due to busy lives. In order to ensure pets are ingesting more healthy diets with balanced nutrients, including hydration, brands are releasing convenient products for pet owners that do not intrude on time constraints.

Trend - Pet food brands are using freeze-dried ingredients to create healthier meal toppers with more full ingredients lists. These toppers are grain-free and contain more nutrients than dehydrated alternatives, as freeze-drying preserves the enzymes. These are intended to be more natural, premium products.

Insight - As more consumers opt for pet adoption, many invest in premium products to ensure their pets live optimal lives. As such, these consumers desire nutrient-rich, practical, and easy-to-prepare solutions for pet meals that ensure healthy diets for their pets without consuming too much time. This has led to many consumers using meal toppers, as these can enhance various aspects of pets' diets, such as digestion of immunities, leading to brands creating freeze-dried meal toppers for premium diets.