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Brands' customization of morning routines offers peace of mind
Implications - The ability to customize products to meet the requirements of individual consumers is adapting to focus on consumers' daily routines for their own convenience. The customization of products that are part of a busy professional’s morning routine enables them to focus on their work-related or personal priorities, and begin their day without getting bogged down in details. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,870 Total Clicks
Aug 16 - Jan 18
This Month and Warm
LifestyleHealthDrinkingPets
Brands offer cannabis-infused food products for pets
Implications - Rather than medicate pets dealing with pain, anxiety or sleep disorders with prescriptions, some pet owners are turning to CBD-infused snacks to ease these ailments. Where the cannabis industry was once largely considered a recreational one, this shift indicates that it is further on the trajectory of being associated with all-encompassing lifestyles and daily rituals -- a fact which has been heightened by activism, legalization, and aggressive re-branding campaigns. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
40,812 Total Clicks
Oct 16 - Jan 18
This Quarter and Average
LifestyleFoodHealthPets
Brands use the benefits of the DTC model to personalize pet food
Implications - Direct-to-consumer personalization has been a boon for brands in industries like food or style, but startups are applying the personalization made possible through DTC to products beyond that traditional scope. Through interactive online surveys and questionnaires, upstart pet food brands offer personalized pet meal plans reminiscent of modern health and fitness offerings for people. By extending personalization to other areas of consumers' lives, products become more indispensable than their similar, generic counterparts. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
22,943 Total Clicks
May 17 - Dec 17
This Quarter and Warm
LifestylePets
Brands are offering tech-based solution to eliminate pet odors
Implications - Pet brands are using the function-based advantages of technology to help remove pet odors from the home, whether through purifying systems or tech-based cleaning. As pet-owning consumers juggle their many responsibilities, these emerging technologies provide the convenience they require to create more balanced lifestyles. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
138,609 Total Clicks
Jul 16 - Nov 17
This Year and Warm
TechLifestyleHealthPets
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are offering increasingly customized products for people's pets
Implications - Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
88,149 Total Clicks
Sep 16 - Sep 17
This Year and Warm
TechLifestyleFoodPets
Viral canines parlay Instagram fame into meaningful brand partnerships
Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
211,476 Total Clicks
Jul 16 - Jun 17
This Year and Warm
Human rituals are extended to cater to the needs of canine companions
Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
192,601 Total Clicks
Dec 16 - Jun 17
This Year and Warm
LifestyleHealthLifePets
Trend Hunter Services
Pet owners look for simple and speedy solutions for keeping animal odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene. [More]
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
26,983 Total Clicks
Feb 17 - Feb 17
Mild
LifestylePets
Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
53,987 Total Clicks
Oct 16 - Jul 17
This Year and Warm
LifestylePets
Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
184,098 Total Clicks
Apr 15 - Jul 17
This Year and Warm
WorldLifestyleTravelPets