Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Pets Consumer Insights

Customized Pet
Products pertaining to pet care are offered in the form of customizable solutions
Trend - The customization of pet care now comes in many forms–whether that's in meals and supplements, or in therapy and chatbot-based services. This trend indicates an enhanced focus on quality pet care that is preventative rather than reactive.

Insight - North American consumers are increasingly focused on their personal wellbeing–a shift that has now translated over to the people or beings that are in their care. "Wellness" is now an umbrella term that describes industries ranging from food and beverage to fitness, and is often curated in a way that's personal to the customer. Thus, consumers have now extended all the health-minded practices they've adopted from the wellness space, and are now refocusing them into their children and/or pets.
Workshop Question - How could your brand offer premium personalization for its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Selfie-fied Pet
Selfie accessories expand to cater pet fanatics
Trend - As selfie culture persists, we’re seeing products and accessories continue to expand to appease this generation of consumers, and in this case, specifically calling out pets. In order to capture the perfect picture with their pets, products that boast distraction capabilities are being made.

Insight - Today's selfie culture highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love. As consumers continue to place great importance on their social media identities, brands are releasing products that enable them to share their closest moments and experiences with their followers.
Workshop Question - How might you adapt your products or services to better support not only your consumers, but those they love and cherish?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Pet
Brands create activations that focus on delighting owners and their pets
Trend - Seeking to make more meaningful connections, brands are turning to activations and engagements that encourage the attendance of furry companions. Not only limited to pet brands themselves, those outside the category are jumping in to create pet-friendly environments centered around everything from art to food and beverage.

Insight - Social media creates open environments for consumers to share parts of their lives. As a result, everything from the food they're eating to the pets they own can potentially paint a person in a more relatable light and create a sense of community with like-minded individuals. Thus, these connection-craving consumers are seeking more creative ways to exercise and share different parts of their lifestyle.
Workshop Question - What are your consumers' core values? How can you better speak to that within your branding or marketing strategies?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Powered Pooch
Tech-infused dog training tools deliver consistency and freedom
Trend - Where once training a dog required consistent discipline, today's tech-infused training tools fulfill this by allowing pet owners and trainers to discipline dogs humanely through the use of sound or haptic feedback. This speaks to pet owner's desire to have convenient tools that prioritize leisure activities over chores like disciplining and training their pets.

Insight - Consumers who spend the majority of their days away from their pets want to focus more on play than they do on training. The desire to enjoy the limited time they have to spend with their pets is often stronger than their desire to take care of the responsibilities associated with pet ownership. Thus, consumers turn to external tools and services that do the work for them, so they can use their time on the recreational aspects of pet care.
Workshop Question - How might your brand leverage AI that enables consumers to enjoy more leisure time?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lively Pet
Brands replicate social events for pet owners and their animals
Trend - Brands are catering to the bond between pet owners and their loving animals by creating events that mimic social interactions that people take part in. This shift opens the door to experiential opportunities that enhance brand and consumer relationships, by bridging urban consumers' recreational habits with their personal responsibilities.

Insight - With self-reported feelings of loneliness growing globally, many in North America are turning to alternative forms of socialization in order to take care of their mental health. Activities that are within their comfort zone and familiar to them–but that still require spending some time outside of the home–are able to offer a balance between traditional social habits like hosting or attending events with friends and family, with more unique experiences that they don't have to share with other people.
Workshop Question - How can you create a personalized experience to enhance brand trust?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Interactive Pet
Online content & social apps focus on engaging with animals
Trend - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with them. While animal videos have long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners.

Insight - Today’s urban-based consumer often has some restrictions on when and how they engage with their pets. Things like busy professional schedules and limited space tend to create guilt in pet owners that can’t interact with their animals as much as (or how) they’d like. These consumers are drawn to brands that are able to foster those interactions in a way that’s enriching to the lives of both them and their pets.
Workshop Question - What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Supplement
Pet owners prioritize supplements that promote natural health
Trend - The popularity of the supplement industry is increasingly extending to the pet space, with owners looking to preemptively care for any health problems that may arise in their pets in the future. These preventative care models could ensure that consumers can mitigate the costs associated with compounded health issues down the road.

Insight - Consumers are increasingly prioritizing prevention when it comes to their health. With the growth of the "wellness" movement, consumers' don't just perceive health as an end goal, but as an ongoing process that involves both prevention and reaction (if necessary). The ultimate goal is to avoid or lessen the impact of future problems, rather than dealing with issues as they come. This extends not just to themselves, but to those that are in their care.
Workshop Question - How could your brand prioritize preventative care for its employees or customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Organic Pet
Pets get the luxury treatment with home-made, freshly prepared meals
Trend - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support ongoing health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives.

Insight - The growth of the pet care industry has come with more consumers owning pets, as well as those same consumers spending more time away from the home as they balance their responsibilities. The guilt associated with leaving pets for longer periods of time has resulted in pet owners taking more consideration in their purchase decisions–things like food, toys and security are all enhanced as try to raise their pets' quality of life.
Workshop Question - How can you appease a growing consumer desire for more all-inclusive health and wellness solutions?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Grown Pet
Pet food makers align homestyle offerings with quality
Trend - Few have the time to prepare home-made meals for their pets, yet the rise of maker culture gives people the sense that this is a common practice. Leveraging this, pet food manufacturers are tapping into homestyle branding.

Insight - Many modern consumers value authenticity when making purchase decisions. For these individuals, authenticity can be observed when brands align to their personal preferences or values—and when brands give them opportunities to reflect their authentic selves in the home, workplace, or among peers. The focus on authenticity comes from consumers placing an increasingly high value on quality balanced with convenience.
Workshop Question - How might an alignment with maker culture impact the way your offering is perceived?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Online Vet
Online veterinary services enhance accessibility for pet owners
Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-person appointments, these services aim to protect the general health of domestic animals, while prioritizing accessibility for consumers who may face more barriers–like cost and transport–to accessing vet services.
Workshop Question - How could your brand offer an accessible version of its product/service?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends