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Brands are offering increasingly customized products for people's pets
Implications - Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
61,702 Total Clicks
Sep 16 - Sep 17
This Month and Warm
TechLifestyleFoodPets
Viral canines parlay Instagram fame into meaningful brand partnerships
Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
204,971 Total Clicks
Jul 16 - Jun 17
This Year and Warm
Human rituals are extended to cater to the needs of canine companions
Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
181,052 Total Clicks
Dec 16 - Jun 17
This Year and Warm
LifestyleHealthLifePets
Owners look for simple and speedy solutions for keeping pet odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
24,438 Total Clicks
Feb 17 - Feb 17
This Year and Mild
LifestylePets
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
46,341 Total Clicks
Oct 16 - Jul 17
This Quarter and Warm
LifestylePets
Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
177,034 Total Clicks
Apr 15 - Jul 17
This Quarter and Warm
WorldLifestyleTravelPets
Pet parents seek out products that minimize the eco impact of ownership
Implications - Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
57,205 Total Clicks
Jun 16 - Nov 16
This Year and Warm
LifestyleEcoPets
Trend Hunter Services
Pet parents seek out human-grade food for reassurance
Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
123,944 Total Clicks
Jun 14 - Nov 16
This Year and Mild
LifestyleFoodHealthPets
Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
368,461 Total Clicks
May 16 - Jun 17
This Year and Warm
MarketingLifestylePetsBranding
Owners insist on the most lavish sleeping spots for their spoiled pets
Implications - With fewer Millennials having kids, it seems that pets are reaping the benefits of their owner's excess income. Due to this, a surge in ultra-luxurious sleeping quarters for dogs have been devised -- with opulent dog day spas on the rise and even climate-controlled dens. As more owners continue to focus in on their pet's evolving needs, no matter how contrived they might be, specialized products are becoming more readily available to those willing to spend. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
203,203 Total Clicks
Sep 16 - Jul 17
This Quarter and Hot
LifestylePets