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Pets Consumer Insights

Selfie-fied Pet
Selfie accessories expand to cater pet fanatics
Implications - As selfie culture persists, we’re seeing products and accessories continue to expand to appease this generation of consumers, and in this case, specifically calling out pets. Catering to pet owners looking to capture moments with their furry friends, these products include everything from treat holders to toys for distraction, all in effort to capture that perfect picture. Not only do these examples speak to the expansion of selfie culture, but it also highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love.
Workshop Question — How might you adapt your products or services to better support not only your consumers, but those they love and cherish?
9.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Pet
Brands create activations that focus on delighting owners and their pets
Implications - Seeking to make more meaningful connections, brands are turning to activations and engagements that encourage the attendance of furry companions. Not only limited to pet brands themselves, those outside the category and jumping in to create pet-friendly environments centered around everything from art to food and beverage. Such purposeful focus on supporting and delighting consumers and their pets not only speaks to the need for more experiential brand engagements, but engagements that better target elements of consumer lifestyles, such as their beloved pets.
Workshop Question — What are your consumers' core values? How can you better speak to that within your branding or marketing strategies?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Powered Pooch
Tech-infused dog training tools deliver consistency and freedom
Implications - Where once training a dog required consistent discipline, today's tech-infused training tools fulfill this by allowing pet owners and trainers to discipline dogs humanely through the use of sound or haptic feedback. This speaks to pet owner's desire to have convenient tools that prioritize leisure activities over chores like disciplining and training their pets.
Workshop Question — How might your brand leverage AI that enables consumers to enjoy more leisure time?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lively Pet
Brands replicate social events for pet owners and their animals
Implications - Brands are catering to the bond between pet owners and their loving animals by creating events that mimic social interactions that people take part in. This shift opens the door to experiential opportunities that enhance brand and consumer relationships, by bridging urban consumers' recreational habits with their personal responsibilities.
Workshop Question — How can you create a personalized experience to enhance brand trust?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Interactive Pet
Online content & social apps focus on engaging with animals
Implications - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with those furry friends. While animal videos has long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners. Whether it be creating specific filters or live interactive elements, these online engagements speak to the need to not only entertain consumers, but provide content and experiences that speak to other elements of their life, including furry friends.
Workshop Question — What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Supplement
Pet owners prioritize supplements that promote natural health
Implications - The popularity of the supplement industry is increasingly extending to the pet space, with owners looking to preemptively care for any health problems that may arise in their pets in the future. These preventative care models could ensure that consumers can mitigate the costs associated with compounded health issues down the road.
Workshop Question — How could your brand prioritize preventative care for its employees or customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Organic Pet
Pets get the luxury treatment with home-made, freshly prepared meals
Implications - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support on-going health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives. From dedicated in-store kitchens to organic monthly subscriptions, these services speak to the growing emphasis around healthy lifestyles, even among companions likes pets.
Workshop Question — How can you appease a growing consumer desire for more all-inclusive health and wellness solutions?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Grown Pet
Pet food makers align homestyle offerings with quality
Implications - Few have the time to prepare home-made meals for their pets, yet the rise of maker culture gives people the sense that this is a common practice. Leveraging this, pet food manufacturers are tapping into homestyle branding. These offerings give the consumer the perception of quality and act as a reflection of foodie norms entering the pet space.
Workshop Question — How might an alignment with maker culture impact the way your offering is perceived?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Online Vet
Online veterinary services enhance accessibility for pet owners
Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-person appointments, these services aim to protect the general health of domestic animals, while prioritizing accessibility for consumers who may face more barriers–like cost and transport–to accessing vet services.
Workshop Question — How could your brand offer an accessible version of its product/service?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Petcare
CBD is integrated into pet products to provide a natural solution for pet owners
Implications - As CBD is becoming a more readily accepted and accessible ingredient to consumers, its ubiquity is leading to its integration to pet products as well. Accepted by many as a viable treatment to support pets' anxiety and pain issues, CBD supplements are an attractive option for those who prefer more natural solutions in general.
Workshop Question — In what ways can your brand better appeal to consumers who prioritize a more "natural" lifestyle?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends