Crab-Based Dog Treats

Polkadog's Green Monstah Treats Help to Reduce the Green Grab Population

In celebration of its 20th anniversary, Polkadog announced two new treats for dogs at the Global Pet Expo 2023: Cake Batter and Green Monstah. Both of these are limited-ingredient treats and Green Monstah represents a restoration project from the brand that supports kelp farming and helps to control the green crab population in New England.

Green Monstah treats for dogs are a source of protein and omega-3 fatty acids to support a pet's overall health. Products made with invasive species can be a sustainable way to control populations while promoting biodiversity, supporting local economies and decreasing negative impacts on ecosystems. This product formulated with green crab and kelp acknowledges kelp as a high-protein resource that's worth protecting, especially as one of the richest sources of amino acids.

Pet Treats Made From Invasive Species
Innovative trend that offers a sustainable way to control populations while promoting biodiversity.
Limited-ingredient Pet Treats
Growing trend where pet owners are demanding natural and simple ingredients in their pet's treats.
Pet Treats with Health Benefits
Demand for pet treats that not only taste good but also provide added health benefits.

Who This Affects Most

Pet Food and Treat Manufacturing
Opportunity for companies to innovate and create more sustainable and healthy pet treats using invasive species and high-protein resources.
Sustainable Agriculture Industry
Opportunity to develop innovative approaches using invasive species to manage populations in a sustainable way while promoting biodiversity.
Ecotourism Industry
Opportunity to showcase restoration projects like kelp farming that supports local economies and promotes environmental sustainability.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 43%
Freshness 16%