Trend cluster
Category

AI
Pet

Brands are incorporating AI technology into pet products and services.

Facial Recognition Pet DoorsAI Pet Care AppsAI-Powered Cat Tracking RobotsAI-Powered Dog CollarsAI-Driven Pet Apps

Trend

What is the AI Pet trend?

AI Pet: Trend - Companies are adding artificial intelligence (AI)-powered features to pet products to improve safety and quality of life. These features include facial recognition, disease detection, weight tracking, and more, which help pet owners understand their animals' needs.

Insight

The consumer insight behind the AI Pet trend

AI has increasingly played a role in tracking and maintaining human health, and the technology is now being used to automate other areas of our lives. Consumers often desire peace of mind when it comes to their pet's safety or boredom, especially when they are away from home. Busy consumers who want to maintain a high standard of pet care can rely on AI technology to maintain their animal's health without incurring a hefty veterinarian bill.

Trend themes

Themes within the AI Pet trend

Three behaviours holding the trend together
01

AI-Powered Pet Products

Companies are incorporating artificial intelligence technology into pet products to improve safety and quality of life for pets.

02

Facial Recognition for Pets

Smart pet doors are using facial recognition technology to only allow authorized pets to access the house, enhancing home security.

03

AI-Powered Pet Healthcare

Healthcare apps for pets are leveraging artificial intelligence to detect diseases and health issues, providing pet owners with preventative care options.

Industry implications

What the AI Pet trend means for industry

Where the trend changes the playbook
For

Pet Product Industry

Companies in the pet product industry can incorporate artificial intelligence technology to offer innovative and safety-enhancing solutions for pet owners.

For

Home Security Industry

The home security industry can adopt facial recognition technology to develop advanced pet doors that only allow authorized pets to enter, improving home security measures.

For

Healthcare Industry

The healthcare industry can integrate artificial intelligence technology into pet healthcare apps to provide pet owners with convenient and effective tools for monitoring and preventing health issues in their pets.

Workshop question

How can your company's product be modified to benefit both people and animals?

Trend signals

Trend signals for AI Pet

Trend score 5.4 out of 10, from popularity 75%, activity 66%, freshness 22%.

Popularity75%
Activity66%
Freshness22%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the AI Pet trend

6 featured examples from Dec 31, 2021 to Mar 9, 2024