Brands are utilizing kelp in pet products for its health benefits
Trend - Pet owners are becoming more attracted to green, plant-based supplements, foods, and treats because they believe they are healthier and more nutrient-rich than regular pet products. By incorporating this ingredient, consumers believe they can provide their pets with the elements needed for a long and healthy life.
Insight - Pet brands incorporate and highlight nutritional ingredients in pet care products to appeal to health conscious consumers. As consumers become more aware of what they’re putting into their bodies, they are starting to recognize the importance of prioritizing their pet’s internal and external health the same way they would their own. Additionally, pet food brands are engaging in the "humanization" of pet food, which helps consumers provide their pets with an indulgent treat the same way they would their own family.
Insight - Pet brands incorporate and highlight nutritional ingredients in pet care products to appeal to health conscious consumers. As consumers become more aware of what they’re putting into their bodies, they are starting to recognize the importance of prioritizing their pet’s internal and external health the same way they would their own. Additionally, pet food brands are engaging in the "humanization" of pet food, which helps consumers provide their pets with an indulgent treat the same way they would their own family.
Workshop Question - How can your brand evolve with its customers' changing lifestyles and habits?
Trend Themes
1. Rise in Plant-based Pet Products - Pet owners are becoming more attracted to green, plant-based supplements, foods, and treats because they believe they are healthier and more nutrient-rich than regular pet products.
2. Humanization of Pet Food - Pet food brands are engaging in the "humanization" of pet food, which helps consumers provide their pets with an indulgent treat the same way they would their own family.
3. Focus on Nutritional Ingredients in Pet Care Products - Pet brands incorporate and highlight nutritional ingredients in pet care products to appeal to health conscious consumers.
Industry Implications
1. Pet Food and Supplements Industry - Brands that produce plant-based pet products, functional mushroom treats, and holistic supplements for pets can disrupt the pet food and supplements industry by catering to the rise in health-conscious pet owners.
2. Vegan Nutrition Industry - Companies that produce plant-based supplements and nutrition products for pets, such as Opal Pets, can disrupt the vegan nutrition industry by tapping into the growing demand for plant-based food and supplements for pets.
3. Functional Food and Supplements Industry - Companies that produce functional food and supplements for pets, such as FreshCap, can disrupt the functional food and supplements industry by offering holistic solutions for pet health with the use of functional mushrooms.
