Category
Lifestyle
Protein Personalization
Trend cluster
Category
Premium
Topper
Pet meal enhancers are made with ethical consumption and wellness trends in mind.
2.6
Trend score
Trend
What is the Premium Topper trend?
Premium Topper: Pet brands are creating pet meal enhancers that are based in the same wellness trends that appeal to consumers for their own purchases. Cultured meat, alternative protein and wellness marketing are being re-presented to pet parents--allowing brands to stand out in a competitive market.
Insight
The consumer insight behind the Premium Topper trend
The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences.
Trend themes
Themes within the Premium Topper trend
Three behaviours holding the trend together01
Wellness Marketing
Pet meal enhancers are utilizing wellness marketing trends to appeal to pet parents who want the same quality of life for their pets.
02
Alternative Protein
Pet meal enhancers are incorporating alternative protein sources like cultured meat and bone broth to cater to the growing demand for sustainable pet food options.
03
Humanization of Pets
The trend of humanizing pets is driving the growth of the pet care industry, with pet parents seeking products that meet the same standards and preferences as their own purchases.
Industry implications
What the Premium Topper trend means for industry
Where the trend changes the playbookFor
Pet Food Industry
The pet food industry can leverage the trends of wellness marketing and alternative protein to create innovative and appealing products for pet parents.
For
Wellness Industry
The wellness industry can explore opportunities to expand into the pet care market by offering products and services that align with the humanization trend and cater to pet parents' desire for holistic well-being for their pets.
For
Alternative Protein Industry
The alternative protein industry can tap into the growing demand for sustainable pet food options by developing and promoting plant-based or cultured meat-based pet meal enhancers.
Workshop question
Which adjacent industries could your brand take inspiration from?
Trend signals
Trend signals for Premium Topper
Trend score 2.6 out of 10, from popularity 37%, activity 24%, freshness 17%.
Popularity37%
Activity24%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premium Topper trend
7 featured examples from Jan 5, 2022 to Dec 2, 2023CategoryLifestyle
Chef-Made Cat Food
Chef Bobby Flay’s Premium Cat Food Line Was Inspired by His Cat Nacho
The pet food manufacturing industry can innovate to meet the demand for premium, natural, and chef-made pet food lines, as seen with Made by Nacho.
CategoryLifestyle
Dog-Friendly Superfood Sprinkles
Lord Jameson Makes Celebration Superfetti Sprinkles for Dogs
Opportunities for disruptive innovation include creating alternative pet food and treat products that prioritize sustainability, natural ingredients, and stylish designs.
CategoryLifestyle
Cellular-Based Meal Toppers
Wild Earth Developed a First-of-Its-Kind Meat Broth Topper for Dogs
Companies in the pet food industry have the opportunity to leverage cellular-based meat to develop more sustainable and environmentally-friendly products that align with consumer…
CategoryLifestyle
Oat-Based Pet Pastas
Pet Pasta is a Nutritionally Balanced Base for Homemade Dog Food
Pet food manufacturers may find opportunities in the growth of oat-based pet pastas and nutrient-dense, handmade dog food options like Boboghetti.
CategoryLifestyle
Superfood Mealworm Supplements
Mr Bug's Superfood Shaker Adds Nutrition to Daily Dog Meals
The pet food industry can tap into the growing demand for alternative protein sources for pets, particularly insect-based products.
CategoryLifestyle
Kombucha-Inspired Meal Toppers
NutriSource Pet Foods' Come-pooch-a Formulatons Feature Bone Broth
The Come-pooch-a meal toppers from NutriSource Pet Foods could disrupt the pet food industry by introducing innovative, gut-healthy products for dogs.
CategoryLifestyle
Minimally Processed Meal Toppers
Sprankles For Pets Makes Toppers from Raw, Single-Sourced Protein
The pet food industry can explore the potential of incorporating freeze-dried meal toppers for enhanced pet nutrition.
