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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Multisensory Dining

Restaurants tap interactive, sensory elements to creative immersive settings

Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.
Workshop Question - How could you create an environment for your consumer that completely detaches them from their day-to-day?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
166,580 Total Clicks
Date Range:
Feb 17 — Aug 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Experiential Colombian Restaurants
Experiential Colombian Restaurants
ElCielo Restaurant Spotlights Molecular Gastronomy and Mixology
ElCielo Restaurant is a South American eatery that spotlights the best in molecular gastronomy and mixology creations. Located in the heart of Bogota, Colombia, the artisanal restaurant is home to a... MORE
Interactive Organic Dinner Parties
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Self-described as a “design studio for interactive food concepts,” Wild and Root is an experiential dining concept located in the ever-innovative city Berlin. The organic restaurant... MORE
Brand-Curated Restaurant Experiences
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
To celebrate its 333rd anniversary, the German home appliance brand Gaggenau created a high-end dining experience called ‘Bistro 1683.’ By combining the brand’s penchant for luxury... MORE
Experiential Cooking Libraries
Experiential Cooking Libraries
The Cooking Library is in Seoul's Yeongdeungpo Neighborhood
The Cooking Library is a new experiential concept space in Seoul that brings every aspect of dining under a single roof. The building and interior were designed by Blacksheep, a London studio behind... MORE
Multi-Sensory Dining Experiences
Multi-Sensory Dining Experiences
The Somni Restaurant Los Angeles Has a Unique and Modern Design
Jose Andres from ThinkFoodGroup and culinary director Aitor Zabala created the new Somni Restaurant—a multi-sensory dining experience with a unique interior design. The space was created... MORE
Nostalgic Theatrical Dinners
Nostalgic Theatrical Dinners
Safehouse '77 is an Immersive Dinner Where Guests Become Characters
Safehouse ‘77 is an immersive dinner theater event where guests become characters who are an integral part of the performance. As its name suggests, the story that the event tells is set in the... MORE
play_circle_filled Storytelling Dining Experiences
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
‘Le Petit Chef’ from Dinner Time Story is a multi-sensory pop-up dining experience that is powered by 3D projections to immerse diners in a culinary adventure around the world. True to... MORE

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