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Multisensory Dining

Restaurants tap interactive, sensory elements to creative immersive settings

Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.

Workshop Question - How could you create an environment for your consumer that completely detaches them from their day-to-day?
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
89,456 Total Clicks
Feb 17 - Aug 18
This Quarter and Warm
MarketingLifestyleFood
Featured Examples
Experiential Colombian Restaurants - ElCielo Restaurant Spotlights Molecular Gastronomy and Mixology
SCORE 8.6
This Year and V. Hot 3,669 Clicks Pub: Feb 14, 18
Experiential Colombian Restaurants
ElCielo Restaurant Spotlights Molecular Gastronomy and Mixology
ElCielo Restaurant is a South American eatery that spotlights the best in molecular gastronomy and mixology creations. Located in the heart of Bogota, Colombia, the artisanal restaurant is home to a... [More]
Interactive Organic Dinner Parties - Berlin's Wild and Root is a Creative Experiential Restaurant
SCORE 7.3
Warm 2,338 Clicks Pub: Feb 7, 17
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Self-described as a “design studio for interactive food concepts,” Wild and Root is an experiential dining concept located in the ever-innovative city Berlin. The organic restaurant... [More]
Experiential Cooking Libraries - The Cooking Library is in Seoul's Yeongdeungpo Neighborhood
SCORE 6.4
Warm 1,615 Clicks Pub: Jun 29, 17
Experiential Cooking Libraries
The Cooking Library is in Seoul's Yeongdeungpo Neighborhood
The Cooking Library is a new experiential concept space in Seoul that brings every aspect of dining under a single roof. The building and interior were designed by Blacksheep, a London studio behind... [More]
Nostalgic Theatrical Dinners - Safehouse '77 is an Immersive Dinner Where Guests Become Characters
SCORE 4.2
This Year and Average 329 Clicks Pub: Mar 22, 18
Nostalgic Theatrical Dinners
Safehouse '77 is an Immersive Dinner Where Guests Become Characters
Safehouse ‘77 is an immersive dinner theater event where guests become characters who are an integral part of the performance. As its name suggests, the story that the event tells is set in the... [More]
Storytelling Dining Experiences - Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
SCORE 4.9
Average 297 Clicks Pub: Nov 14, 17
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
‘Le Petit Chef’ from Dinner Time Story is a multi-sensory pop-up dining experience that is powered by 3D projections to immerse diners in a culinary adventure around the world. True to... [More]
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