Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Multisensory
Dining
Restaurants tap interactive, sensory elements to creative immersive settings.
5.0
Trend score
What's Happening
What is the Multisensory Dining trend?
Multisensory Dining: Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.
Trend themes
Themes within the Multisensory Dining trend
Three behaviours holding the trend together01
Multisensory Dining
Restaurants use interactive, immersive and sensory elements to enhance dining experience through themes, settings , and mood lighting.
02
Technology Enhanced Dining
Restaurants use technology to create interactive and distinctive dining experiences showcasing 3D projection, story-telling, and virtual reality.
03
Experiential Dining
Restaurants create experiential spaces that provide guests with access to a complete journey of the dining process, cooking libraries, and food concepts.
Industry implications
What the Multisensory Dining trend means for industry
Where the trend changes the playbookFor
Hospitality/Entertainment Industry
Opportunities to create novel restaurant and dining experiences by incorporating multisensory and technology elements, and creating experiential spaces.
For
Food Services Industry
Opportunities to create customized and immersive dining experiences leveraging chefs, curated menus, and brand identification to capture customers.
For
Design Industry
Opportunities to create unique and customized dining experiences that incorporate sensory, storytelling, and innovative interior design elements that reflect the brand's essence.
Workshop question
How could you create an environment for your consumer that completely detaches them from their day-to-day?
Trend signals
Trend signals for Multisensory Dining
Trend score 5.0 out of 10, from popularity 66%, activity 76%, freshness 8%.
Popularity66%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Multisensory Dining trend
7 featured examples from Feb 7, 2017 to May 1, 2018CategoryLifestyle
Experiential Colombian Restaurants
ElCielo Restaurant Spotlights Molecular Gastronomy and Mixology
Restaurants can create a disruptive innovation by incorporating multi-sensory elements and molecular gastronomy techniques into their menu and presentation.
CategoryLifestyle
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Restaurants can explore new ways to create immersive and interactive dining experiences, setting themselves apart from competitors.
CategoryMarketing
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
Luxury appliance brands can bring their high-end design and styling expertise to create bespoke dining experiences that reinforce their brand messaging.
CategoryArt & Design
Experiential Cooking Libraries
The Cooking Library is in Seoul's Yeongdeungpo Neighborhood
Hotels and resorts could incorporate experiential cooking spaces to provide guests with a unique dining experience.
CategoryLifestyle
Multi-Sensory Dining Experiences
The Somni Restaurant Los Angeles Has a Unique and Modern Design
Hotels, resorts, and restaurants can capitalize on multi-sensory dining experiences to attract and retain customers.
CategoryArt & Design
Nostalgic Theatrical Dinners
Safehouse '77 is an Immersive Dinner Where Guests Become Characters
Disruptive innovation opportunity: Incorporating immersive and interactive elements into traditional event planning to create unique and memorable experiences.
CategoryLifestyle
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
Hotels and restaurants can create memorable dining experiences by incorporating projection-powered technologies.
