Located in the heart of New York City, this McDonald's restaurant of the future concept promotes the casual food brand's Create Your Taste campaign. The brand's interactive menu was first released with in-store ordering kiosks that let patrons customize their meal conveniently.
This particular restaurant location features the interactive kiosks throughout and targets a younger market with its digitized elements and upscale service. Once patrons have personalized their meal on one of the restaurant's touchscreen ordering kiosks, they can pay for it digitally and will be given a table locator that will signal them when their meal is ready to pick up.
This restaurant of the future concept also gives patrons the option of dining in by having food served to their table rather than having to pick it up themselves.