Sustainable practices evolve into all aspects of consumers’ lives including pets
Implications - Tapping into consumer lifestyle habits, modern pet products and accessories are offering eco-friendly and sustainable alternatives for traditional pet care needs. Utilizing recyclable and biodegradable materials, brands are offering pet products that not only fulfill its desired function but also satiate a need for more conscious lifestyle habits. Such a shift in pet products showcases a consumer desire for sustainable consumption in all aspects of their routine, including those of their extended family.
Workshop Question — How can your brand better integrate itself into your core consumer's lifestyle? What habits and desire can you appeal to?