Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Story Course NYC Tells an Immersive Tale of Chef Jae Jung

 - Feb 7, 2018
References: storycoursenyc & bonappetit
Story Course NYC is a fully immersive dining event that uses musical theater to tell the story of an immigrant chef. This dining experience was created by Broadway actor Adam Kanto and Dinner Lab pop-up founder Brian Bordanick, with a menu designed by the story's subject, chef Jae Jung. The goal behind the project was to blend theater and food with the growing celebrity held by many chefs. The experience uses food as an element of storytelling, presented through a six-course meal.

The current production of Story Course NYC is focused on chef Jae Jung and is entitled 'How Do You Hug a Tiger?' The entire performance follows Jung's life, starting in South Korea and ending with her current success in New York City. The entire experience has been described as heartwarming and emotional and has been attended by celebrities such as Bryan Cranston. The courses presented during the performance change as the story progresses, and gradually, the flavors go from traditional Korean tastes to more American-inspired dishes.

Image Credit: Derek Min, Instagram @JEANIUSEATS, Story Course NYC