Category
Lifestyle
Assisted Choices
Trend cluster
Category
Food
Gallery
Museums and exhibitions centered around specific food themes are increasingly common.
5.6
Trend score
Trend
What is the Food Gallery trend?
Food Gallery: Food-related museums and exhibitions are increasingly centralized around specific food items or themes, and are now typically highly aesthetically focused. Designed to provide consumers with an opportunity to take photos for social media, these experiences tend to focus more on appearances rather than education.
Insight
The consumer insight behind the Food Gallery trend
Millennial and Gen Z consumers are generally quite motivated by social shareability in both their day-to-day rituals and in the excursions they choose to take. This has led to a willingness to spend on experiences that allow these consumers to publicly share their specific areas of interest.
Trend themes
Themes within the Food Gallery trend
Three behaviours holding the trend together01
Experiential museums
Museums and exhibitions are focusing more on experiences, interactivity and social shareability.
02
Thematic pop-ups
Pop-up shops and exhibits are becoming more popular that focus on specific themes like breakfast, avocados, and ice cream.
03
Aesthetically focused experiences
Consumer preferences are moving towards experiences with highly aesthetic and visually appealing environments, rather than education.
Industry implications
What the Food Gallery trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can use the trends to create themed restaurants or hotel designs and amenities.
For
Consumer Products
Companies can use trends to produce experiential products that appeal to millennial and Gen Z consumers who prioritize social shareability.
For
Tourism
The tourism industry can create guided tours and experiences based on food themes and aesthetic preferences.
Workshop question
How could your brand better prioritize shareability in its campaigns?
Trend signals
Trend signals for Food Gallery
Trend score 5.6 out of 10, from popularity 84%, activity 77%, freshness 8%.
Popularity84%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Food Gallery trend
4 featured examples from Mar 14 to Aug 31, 2018CategorySocial Media
Interactive Breakfast-Themed Pop-Ups
The Hall of Breakfast Has Opened in Salt Lake City
Hotels and tourism companies can partner with interactive food museums to offer something extra to their customers.
CategoryArt & Design
Interactive Egg-Themed Museums
The Egg House is New York's Newest Multi-Sensory Museum
Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors.
CategoryLifestyle
Massive Ice Cream Museums
Ample Hills is Building a 15,000-Square-Foot Ice Cream Factory
The food and beverage industry can benefit from adopting on-site pasteurization technology to improve their manufacturing and production processes.
CategoryMarketing
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
Companies in the food and beverage industry can explore new avenues for engaging with consumers by creating avocado-centric experiences like 'Guaclandia' that combine food, entert…
