Museums and exhibitions centered around specific food themes are increasingly common
Trend - Food-related museums and exhibitions are increasingly centralized around specific food items or themes, and are now typically highly aesthetically focused. Designed to provide consumers with an opportunity to take photos for social media, these experiences tend to focus more on appearances rather than education.
Insight - Millennial and Gen Z consumers are generally quite motivated by social shareability in both their day-to-day rituals and in the excursions they choose to take. This has led to a willingness to spend on experiences that allow these consumers to publicly share their specific areas of interest.
Insight - Millennial and Gen Z consumers are generally quite motivated by social shareability in both their day-to-day rituals and in the excursions they choose to take. This has led to a willingness to spend on experiences that allow these consumers to publicly share their specific areas of interest.
Workshop Question - How could your brand better prioritize shareability in its campaigns?
Trend Themes
1. Experiential Museums - Museums and exhibitions are focusing more on experiences, interactivity and social shareability.
2. Thematic Pop-ups - Pop-up shops and exhibits are becoming more popular that focus on specific themes like breakfast, avocados, and ice cream.
3. Aesthetically Focused Experiences - Consumer preferences are moving towards experiences with highly aesthetic and visually appealing environments, rather than education.
Industry Implications
1. Hospitality - The hospitality industry can use the trends to create themed restaurants or hotel designs and amenities.
2. Consumer Products - Companies can use trends to produce experiential products that appeal to millennial and Gen Z consumers who prioritize social shareability.
3. Tourism - The tourism industry can create guided tours and experiences based on food themes and aesthetic preferences.
4 Featured, 29 Examples:
165,756 Total Clicks
Date Range:
Mar 18 — Sep 18
Trending:
Hot
Consumer Insight Topics:
