Cosmetic brands reformat traditional products for easy application
Implications - Brands that specialize in skincare and cosmetics are aiming to reach consumers who prioritize convenience by reformatting traditional products in a way that focuses on simplifying the makeup application process. Looking past convenience, such reformatted items have the added benefit of appealing via novelty and design.
Workshop Question - How could your brand reformat one of its products/services for untapped consumers?
Trend Themes
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Simplified Application — Skincare and cosmetics brands are reformulating traditional products for convenient and simplified application to reach this audience segment.
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Innovative Product Designs — Cosmetic brands are exploring innovative designs, including compact dispensers, spray bottles, sponge tips, and brush-on applicators to offer users an enhanced experience.
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Multifunctional Products — Brands are creating multipurpose products like Stila eyeshadow, which can act as both a metallic eyeshadow and as a lip tint product, or TRUHAIR by Chelsea Scott, which helps cover grey hair with added volumizing fibers.
Industry Implications
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Beauty and Skincare — The beauty and skincare industry can benefit from this information and consider innovative, multifunctional designs that provide customers with quick and easy application while being aesthetically pleasing.
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Consumer Electronics and Design — Design professionals can take inspiration from cosmetic product designs that aim to be compact, stylish, and simple to use in consumer electronics and related industries.
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Health and Wellness — Manufacturers in the health and wellness space can take inspiration from how cosmetic brands are considering consumer needs for convenience and formulating easy-to-use products for their audiences.
