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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,332 more

Simplified Application

Cosmetic brands reformat traditional products for easy application

Implications - Brands that specialize in skincare and cosmetics are aiming to reach consumers who prioritize convenience by reformatting traditional products in a way that focuses on simplifying the makeup application process. Looking past convenience, such reformatted items have the added benefit of appealing via novelty and design.
Workshop Question - How could your brand reformat one of its products/services for untapped consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
45,233 Total Clicks
Date Range:
Jan 17 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Brush-On Hair Colors
Brush-On Hair Colors
TRUHAIR's Color & Lift Root Cover Evenly Distributes Color & Boosts Fullness
TRUHAIR by Chelsea Scott offers an inventive way for consumers to conceal thinning and gray hair, or simply add a complementary pop of color to their locks. While there are plenty of hair products... MORE
Precision Sunscreen Applicators
Precision Sunscreen Applicators
Honu Sunscreen Has a Patented Spray Wand for Hard-to-Reach Areas
There are plenty of sun care products in the form of lotions and sprays that aim to make application as easy as possible, but Honu sunscreen sets itself apart with a packaging design that includes a... MORE
Liquid Cosmetic Compacts
Liquid Cosmetic Compacts
Estée Lauder's Makeup Compact Dispenses Liquid Formula with a Button
Most makeup compacts across the beauty industry are designed to be filled with some sort of cosmetic in a solid form, but Estée Lauder’s ‘Double Wear Makeup To Go Liquid Compact’... MORE
Spray-On Blush Bottles
Spray-On Blush Bottles
Sephora's Must Airbrush Blush Offers Easy Application
The Sephora Collection offers a Perfection Mist Airbrush Blush that comes in a spray bottle form, making it significantly distinct from the powder and cream blushes that dominate in the beauty... MORE
Rosy Metallic Eyeshadows
Rosy Metallic Eyeshadows
This New Stila Eyeshadow Provides a Beautiful Sparkly Pigment
In time for the spring, a new Stila eyeshadow was released by the popular beauty brand, which has been busily preparing for the change in seasons with a range of colorful products. The new Stila... MORE
Sponge Eyeshadow Pens
Sponge Eyeshadow Pens
Tpsy's Double-Sided Eyeshadow Pen Features Sponges Dipped with Pigment
In the same way that many eyeshadow sets on the market come with two cosmetic colors and a small, double-sided sponge applicator, Tpsy’s eyeshadow pen offers the same basics, but in a more... MORE

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Related Examples

Protective Lemongrass Creams
Protective Lemongrass Creams
Jane Iredale's HandDrink Hand Cream Pairs SPF 15 & Natural Extracts
Weightless Blurring Makeup
Weightless Blurring Makeup
Benefit Cosmetics' Hello Happy Soft Blur Foundation Hides Imperfections
Matte 50 SPF Primers
Matte 50 SPF Primers
By Terry's UV Base Sunscreen Cream Protects and Nourishes the Skin
Beautifying Floral Primers
Beautifying Floral Primers
Swiss line by Dermalab's Primer Combines Skincare & Makeup Benefits
THC-Infused Sunscreens
THC-Infused Sunscreens
Evergreen Organix's SPF + THC Sunscreen Boasts Anti-Aging Ingredients
Semi-Matte Tinted Sunscreens
Semi-Matte Tinted Sunscreens
Vive Sana's Daily Protezione Broad Spectrum SPF 30 is Baby-Safe
Omega-Rich Sunscreen Gels
Omega-Rich Sunscreen Gels
Mila Moursi's Broad Spectrum Sunscreen SPF 30 is Light & Nourishing
Priming Sunscreen Serums
Priming Sunscreen Serums
Tom Ford's Face Protect Broad Spectrum SPF 50 is Antioxidant-Rich
Millennial-Specific Skincare Offerings
Millennial-Specific Skincare Offerings
Arbonne Canada Boasts Beauty Products for Millennials
Brush-On Sun Protection
Brush-On Sun Protection
Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin
Minimalist Retail Beauty Collections
Minimalist Retail Beauty Collections
Madewell's Beauty Section is Available Online
Festival-Ready Cosmetic Sets
Festival-Ready Cosmetic Sets
Bh Cosmetics Released Its Weekend Festival Palette and Brush Set
BFF Makeup Application Sets
BFF Makeup Application Sets
BeautyBlender's BFF Set is Available for a Limited Time
Metallic Binder Clip Bags
Metallic Binder Clip Bags
Off-White's Mini Binder Clip Bag Arrives in a Metallic Rose Gold Hue
Soothing Milky Lotion Cleansers
Soothing Milky Lotion Cleansers
Epionce's Lotion Cleanser Removes Dirt Particles and Soothes Skin
Genetic-Based Nutrition Programs
Genetic-Based Nutrition Programs
Herbalife's Gene Start Creates Customised Health Solutions
Expansive Spring Cosmetic Collections
Expansive Spring Cosmetic Collections
Marc Jacobs' Spring Cosmetics are Ideal for the Warm Weather
Vegan Cannabis Mascaras
Vegan Cannabis Mascaras
Milk Makeup's 'Kush Mascara' is Formulated with Cannabis Sativa Seed Oil
Empowering Celebrity-Branded Palettes
Empowering Celebrity-Branded Palettes
Kerry Washington and Neutrogena Collaborated on Two Palettes
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Functional Hair Dyes
Hush's DIY Hair Color Range Promotes Self-Expression and Treats Hair Issues
play_circle_filled Crystal-Inspired Hair Dyes
Crystal-Inspired Hair Dyes
Pravana Hair Color Collection Comes in Shades Like 'Garnet' and 'Jade'
Lunar New Year Makeup Drops
Lunar New Year Makeup Drops
The 'MAC Lunar New Year' Collection Boasts Beautiful Ombré Packaging
Instant Eyeshadow Kits
Instant Eyeshadow Kits
16 Brand's 'Eye Magazine' Swipes the Eyelid with Two Shades of Color
Hair Dye-Inspired Eyeshadows
Hair Dye-Inspired Eyeshadows
Manic Panic Made a Special Eyeshadow Palette for Its 40th Anniversary
Miniature Glitter Highlighters
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Milk Makeup's 'Glitter Stick' is an Easy Way to Add Some Sparkle
Coloring Dye-Free Conditioners
Coloring Dye-Free Conditioners
Overtone's Products Can Alter One's Hair Color Without Chemical Dye
Cosmic Eyeshadow Highlighters
Cosmic Eyeshadow Highlighters
Rituel de Fille's Celestial Sphere Eye Soot Doubles as a Highlighter
Pigmented 20-Shade Eye Palettes
Pigmented 20-Shade Eye Palettes
Violet Voss Launched Its Versatile 'Taupe Notch' Eyeshadow Palette
Selfie-Themed Advent Calendars
Selfie-Themed Advent Calendars
The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props
play_circle_filled Brush-On Protective Powders
Brush-On Protective Powders
Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection
Vibrant Vegetable Hair Dyes
Vibrant Vegetable Hair Dyes
Lime Crime is Venturing into Hair Products with 'Unicorn Hair'
play_circle_filled Heat-Activated Hair Colors
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
Phosphorescent Hair Color
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
Boy Band-Inspired Cosmetics
Boy Band-Inspired Cosmetics
Lottie London's 'Blush Crush' Shades are Named After Heartthrobs
Blush 90s-Inspired Waist Bags
Blush 90s-Inspired Waist Bags
These Eastpak Waist Bags are the Perfect Versatile Accessories
Disney Movie-Themed Makeup Collections
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
Blooming Beverage Pairings
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Brush-On Perfumes
Brush-On Perfumes
This Fragrance from Byredo is Available With a Brush-On Applicator
Illuminating Celebrity Highlighters
Illuminating Celebrity Highlighters
Chrissy Teigen & Becca Cosmetics Created 'Glow Face Palettes'
Emoji-Inspired Face Masks
Emoji-Inspired Face Masks
Petite Amie's Face Mask Treatments are Inspired by Emojis
Rotating Makeup Brushes
Rotating Makeup Brushes
blendSMART's Rotating Foundation Brush Simplifies Cosmetic Blending
Solid Cream Blush Applicators
Solid Cream Blush Applicators
Wei East Offers a Self-Adjusting 'Cheek Sensation' Blush
Eyeshadow Blender Pencils
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MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip
play_circle_filled Rose-Shaped Highlighter Cosmetics
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The Lancôme Rose Blush Highlighter Comes in a Floral Shape
Mattifying Skin-Blotting Cushions
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This Portable Blotting Product Comes in the Form of a Sponge
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L'Oreal's True Match Lumi Provides a Unique Application
Compact Moisturizing Sticks
Compact Moisturizing Sticks
The Brand 'e.l.f Cosmetics' Offers a Travel-Friendly Moisture Stick
Travel-Sized Facial Cleansers
Travel-Sized Facial Cleansers
Foreo's 'LUNA go' Device is About the Size of a Cotton Pad
3D-Printed Lipsticks
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Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors
Water-Activated Foundation Powders
Water-Activated Foundation Powders
Viana's New Wet Compact Foundation is Applied with Water
Eyeshadow Cream Pens
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Colorbar's 'Color-Matic Eyeshadow Pen' Comes with a Sponge Applicator
Mineral-Enriched Deodorants
Mineral-Enriched Deodorants
This Lemon Myrtle + Zinc Deodorant is Chemical-Free
Risque Makeup Collections
Risque Makeup Collections
This Cosmetic Collection Comes in the Shape of Body Parts
Multipurpose Beauty Products
Multipurpose Beauty Products
The Bite Beauty Multistick Can Be Used to Create Many Different Looks