Category
Fashion
Scaled Restraint
Trend cluster
Category
Peachy
Care
Peach-based skincare adds a playful marketable element to cosmetic products.
2.9
Trend score
Trend
What is the Peachy Care trend?
Peachy Care: The incorporation of peach into various skincare products is done for the many skin-enhancing benefits of the fruit—from its richness in including vitamin C to its multi-faceted anti-aging functions.
Insight
The consumer insight behind the Peachy Care trend
The appearance and feeling of youthfulness are important to consumers of all ages and as a result, many have carefully updated their self-care routines—from diet to skincare—in order to better preserve and take care of their bodies. Tied to the greater movement for health and wellness, individuals in this space actively turn to natural ingredients and symbology that allows them to feel reassured and confident that there will not have any adverse reactions.
Trend themes
Themes within the Peachy Care trend
Three behaviours holding the trend together01
Natural ingredients in skincare
Consumers actively turn to natural ingredients and symbology that allows them to feel reassured and confident that there will not have any adverse reactions, creating an opportunity for natural skincare product innovation.
02
Multipurpose Skincare Products
Multipurpose skincare products, like Purple Tree's Miracle Balm, offer versatility and convenience to consumers, providing an opportunity for innovators to expand on this trend.
03
Hemp Seed Oil Infused Products
The use of hemp seed oil in bodycare products to offer hydration and protection has become increasingly popular, creating a trend worth exploring for innovators in the industry.
Industry implications
What the Peachy Care trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can look to capitalize on the trend of using natural ingredients and multipurpose products that offer convenience and effectiveness.
For
Skincare
The skincare industry can explore the use of innovative ingredients, like hemp seed oil, to provide unique benefits to consumers.
For
Beauty
The beauty industry can keep up with emerging trends by creating new and innovative products, like mineral-rich pore serums and multipurpose balms, that align with consumers' focus on self-care, health, and wellness.
Workshop question
How could your brand infuse an element of youthfulness into its product/service?
Trend signals
Trend signals for Peachy Care
Trend score 2.9 out of 10, from popularity 49%, activity 31%, freshness 8%.
Popularity49%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Peachy Care trend
4 featured examples from Dec 30, 2017 to Jun 22, 2018CategoryFashion
All-In-One Skincare Balms
Purple Tree's Multipurpose Miracle Balm Protects, Soothes & More
Creating multipurpose skincare products with natural ingredients can disrupt the beauty and personal care industry, offering consumers versatile and effective options.
CategoryFashion
Hemp Seed Oil Bodycare
The CannaSmack Bodycare Products are Nourishing and Protective
There is an enormous opportunity for personal care industries to create a range of natural-based skincare products using hemp seed oil and plant-based nutrients.
CategoryFashion
Mineral-Rich Face Creams
The Waterfall Glacier Cream by Saturday Skin is Deeply Hydrating
Disruptive innovation opportunity in the skincare industry by creating hydrating creams for different skin types.
CategoryFashion
Mineral-Rich Pore Serums
The Peach Sake Pore Serum is Rich with Nutrients
Mineral-rich pore serums like Peach Sake Pore Serum can disrupt the skincare industry by offering affordable and effective solutions for consumers.
