Peach-based skincare adds a playful marketable element to cosmetic products
Trend - The incorporation of peach into various skincare products is done for the many skin-enhancing benefits of the fruit—from its richness in including vitamin C to its multi-faceted anti-aging functions.
Insight - The appearance and feeling of youthfulness are important to consumers of all ages and as a result, many have carefully updated their self-care routines—from diet to skincare—in order to better preserve and take care of their bodies. Tied to the greater movement for health and wellness, individuals in this space actively turn to natural ingredients and symbology that allows them to feel reassured and confident that there will not have any adverse reactions.
Insight - The appearance and feeling of youthfulness are important to consumers of all ages and as a result, many have carefully updated their self-care routines—from diet to skincare—in order to better preserve and take care of their bodies. Tied to the greater movement for health and wellness, individuals in this space actively turn to natural ingredients and symbology that allows them to feel reassured and confident that there will not have any adverse reactions.
Workshop Question - How could your brand infuse an element of youthfulness into its product/service?
Trend Themes
1. Natural Ingredients in Skincare - Consumers actively turn to natural ingredients and symbology that allows them to feel reassured and confident that there will not have any adverse reactions, creating an opportunity for natural skincare product innovation.
2. Multipurpose Skincare Products - Multipurpose skincare products, like Purple Tree's Miracle Balm, offer versatility and convenience to consumers, providing an opportunity for innovators to expand on this trend.
3. Hemp Seed Oil Infused Products - The use of hemp seed oil in bodycare products to offer hydration and protection has become increasingly popular, creating a trend worth exploring for innovators in the industry.
Industry Implications
1. Personal Care - The personal care industry can look to capitalize on the trend of using natural ingredients and multipurpose products that offer convenience and effectiveness.
2. Skincare - The skincare industry can explore the use of innovative ingredients, like hemp seed oil, to provide unique benefits to consumers.
3. Beauty - The beauty industry can keep up with emerging trends by creating new and innovative products, like mineral-rich pore serums and multipurpose balms, that align with consumers' focus on self-care, health, and wellness.
