Glow Recipe's Watermelon Glow Sheet Mask has sold out just minutes after its highly anticipated online release.
The Korean skincare brand responsible for this product developed a cult following after the success of its pink juice moisturizer, which was famed for its lightweight yet reparative formula. The new product is expected to produce similar results from the comfort and convenience of a jelly-like sheet mask that rests on one's face. The mask has been infused with hyaluronic acid, fermented watermelon extract and natto gum.
In an official statement, the brand noted that “We know that not all our customers can be as shameless to sheet mask in the back of an Uber, so we wanted to create a beautiful, selfie-ready invisible sheet mask that provides the effects of ‘glass skin,’ which hopefully sparks this movement of sheet masking whenever you need that quick skin-fix, even if you’re en route to a first date.”
Image credit: Christine Hanh