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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Male Social

Brands shift their focus to teenage males via social media

Implications - Though it's been shown that female teens are more likely to use social media than their male counterparts, the latter group still has relatively high rates of social platform usage and should be catered to by brands as such – something that brands are catching on to. By identifying specialized areas that are of concern to this less-tapped demographic via social media and shareable moments, brands are equalizing the social experience for Gen Z consumers.
Workshop Question — How could your brand better adapt to the needs of its less-served customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
35,986 Total Clicks
Date Range:
Aug 17 — Sep 18
Trending:
Mild
Consumer Insight Topics:

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