Brands shift their focus to teenage males via social media
Implications - Though it's been shown that female teens are more likely to use social media than their male counterparts, the latter group still has relatively high rates of social platform usage and should be catered to by brands as such – something that brands are catching on to. By identifying specialized areas that are of concern to this less-tapped demographic via social media and shareable moments, brands are equalizing the social experience for Gen Z consumers.
Workshop Question - How could your brand better adapt to the needs of its less-served customers?
Trend Themes
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Catering to Teen Males on Social Media — Brands are identifying specialized areas of concern to teenage males via social media and shareable moments.
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Interactive Promotional Material — The Drake-themed Snapchat lens featuring a clickable button which re-directs users to Apple Music exemplifies the powerful role augmented reality can play across a variety of industries.
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Social Media Broadcasting — The 'Friday Night Stripes' initiative exemplifies the potential of social media platforms to revolutionize traditional broadcasting of sports events.
Industry Implications
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Marketing — Catering to demographics on social media platforms can offer an effective marketing strategy.
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Entertainment — The Drake-themed Snapchat lens using immersive technology serves as an example of how businesses in the entertainment industry can use interactive promotional material.
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Sports Broadcasting — Social media platforms can revolutionize the traditional broadcasting of sports events, offering new opportunities to businesses in the sports industry.
4 Featured, 35 Examples:
64,425 Total Clicks
Date Range:
Aug 17 — Sep 18
Trending:
Mild
Consumer Insight Topics:
