Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Male Social

Brands shift their focus to teenage males via social media

Implications - Though it's been shown that female teens are more likely to use social media than their male counterparts, the latter group still has relatively high rates of social platform usage and should be catered to by brands as such – something that brands are catching on to. By identifying specialized areas that are of concern to this less-tapped demographic via social media and shareable moments, brands are equalizing the social experience for Gen Z consumers.
Workshop Question — How could your brand better adapt to the needs of its less-served customers?
4 Featured, 35 Examples:
35,986 Total Clicks
Date Range:
Aug 17 — Sep 18
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Director-Curated Streaming Services
Director-Curated Streaming Services
The byNWR Streaming Service Explores Exploitation Films
play_circle_filled Child-Focused Streaming Services
Child-Focused Streaming Services
Tankee is a Kid-Friendly Streaming Service for Video Games
Streaming Success Camps
Streaming Success Camps
The Twitch Creator Camp Helps Aspiring Streamers Build Their Careers
Ergonomically Sculpted Smartphones
Ergonomically Sculpted Smartphones
The Conceptual iPhone IQ is Comfortable Extended Periods of Use
Free Legal Streaming Services
Free Legal Streaming Services
Tubi TV Offers Thousands of Films at No Cost to Users
Live Lip-Sync Features
Live Lip-Sync Features
Facebook's Lip Sync Live Feature Lets Users Become Rockstars
play_circle_filled Pride Month Streaming Initiatives
Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
Flexible Trailer Homes
Flexible Trailer Homes
The 'Drake' Tiny Home Has A Multi-Purpose Third Room For Extra Space
Consolidated TV Subscriptions
Consolidated TV Subscriptions
This TV Service Uses a Unified Interface for Every Kind of Content
Culture-Blending Collaborative Capsules
Culture-Blending Collaborative Capsules
OVO Joins Forces With Mighty Crown for a New Collaboration
Rapper-Made Spring Boots
Rapper-Made Spring Boots
OVO and Clarks Originals Take on the Classic Wallabee Boot
Rapper-Made School Uniforms
Rapper-Made School Uniforms
Drake Created OVO Uniforms for Miami High That Reference 'God's Plan'
Reimagined Portrait Photography
Reimagined Portrait Photography
Mike Campau & Atiba Jefferson's Project is Visually Striking
Sports Streaming Services
Sports Streaming Services
The ESPN+ Streaming Service Offers Original Content
play_circle_filled Community-Powered Cryptocurrencies
Community-Powered Cryptocurrencies
The Bunz BTZ Digital Currency Can Be Redeemed at Physical Shops
Record-Breaking Livestreams
Record-Breaking Livestreams
The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
play_circle_filled Changing Disability Narratives
Changing Disability Narratives
Lauren Wasser Delivered a Speech on Role Models for TEDx
Design-Centric Concept Cars
Design-Centric Concept Cars
The Hyundai Le Fil Rouge Promises Amazing Design in Hyundai's Future
High Frame-Rate Sports Streaming
High Frame-Rate Sports Streaming
Hulu 60fps Support is Available for Select Streaming Channels
Customized Sports Streaming
Customized Sports Streaming
Hulu Live TV Lets You Experience Personalized Olympics Coverage
Suicide Prevention Ambulances
Suicide Prevention Ambulances
This Swedish Ambulance Service Deals with Mental Health Emergencies
Singer-Led Investment Apps
Singer-Led Investment Apps
Kehlani's Startup 'Flora' is Helping Fund Initiates by People of Color
play_circle_filled Filmmaker-Created Basketball Ads
Filmmaker-Created Basketball Ads
Nike's 'Want It All' is Its Season-Opening NBA Ad
Suicide Prevention Skincare Campaigns
Suicide Prevention Skincare Campaigns
Dr. Brandt's #SayILoveYou Initiative Aims to Raise Awareness
Graffiti-Painted Cars
Graffiti-Painted Cars
Graffiti Artist Rene Turrek Painted This BMW With a 'Joker' Motif
War Veteran Resource Apps
War Veteran Resource Apps
'Objective Zero' Connects Veterans to Talk About Mental Health
Immersive Art Car Events
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
Secretive Italian Automaker SUVs
Secretive Italian Automaker SUVs
Ferrari F16X is the Code Name for the Brand's First-Ever SUV
Cognitive Automotive Ads
Cognitive Automotive Ads
The Weather Company Hosts Interactive IBM Watson Ads for Toyota
Hands-Free Driving Apps
Hands-Free Driving Apps
The Edmonton Smart Travel App Offers Verbal Assistance to Drivers
Gamified Distracted Driving Apps
Gamified Distracted Driving Apps
The 'ten&two' App Rewards Drivers for Not Checking Their Phone
play_circle_filled Young Driver Dashboards
Young Driver Dashboards
Chevrolet's Teen Driver Safety System Helps Parents Monitor Skills
play_circle_filled Dental Phobia Comparison PSAs
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
Incentive-Based Auto Insurance
Incentive-Based Auto Insurance
The Co-Operative Insurance Smartbox Rewards You for Safe Driving
Tattletale Driving Monitors
Tattletale Driving Monitors
The Tiwi Driving Monitor Keeps Teens in Check