Known as "Friday Night Stripes," a new initiative between Twitter and Adidas will stream a series of eight high school football games on the social media platform. Featuring "nationally ranked teams" from Nevada, California, Georgia, Indiana and Florida, the series will begin on September 7, 2018 and will finish on November 9, 2018. Those hoping to view the events can access them on @adidaFballUS with the stream being available on desktop and mobile devices. Friday Night Stripes will also be accompanied by additional coverage and tweets about the games.
Both Adidas is hoping that Friday Night Stripes will exemplify the brand's commitment to fusing sports and culture and hopes to leverage Twitter's community-driven platform as a means of accomplishing this.
Key Themes Behind This Trend
- High School Sports Streaming
- As social media platforms become popular for sports streaming, opportunities for providing sports events at a high school level on platforms like Twitter or Instagram could be a disruptive innovation in the sports industry.
- Community-driven Platforms
- Collaborating with community-driven platforms could be a disruptive innovation for brands, allowing them to leverage their audiences and create novel content that appeals to younger audiences.
- Brand & Culture Fusion
- As brands aim to appeal to younger audiences, fusing sports and culture could be a new disruptive innovation to generate interest in both fashion and sports events.
Where This Applies
- Sports Apparel
- Sports apparel companies could leverage social media platforms to stream niche sports events and allow greater participation and engagement from audiences.
- Sports Marketing
- Sports marketing firms could collaborate with brands and social media platforms to create innovative content and campaigns that feel authentic to their audience.
- Social Media
- Social media companies could leverage sporting events to engage younger audiences and showcase the full range of their platform's capabilities.
