Known as "Friday Night Stripes," a new initiative between Twitter and Adidas will stream a series of eight high school football games on the social media platform. Featuring "nationally ranked teams" from Nevada, California, Georgia, Indiana and Florida, the series will begin on September 7, 2018 and will finish on November 9, 2018. Those hoping to view the events can access them on @adidaFballUS with the stream being available on desktop and mobile devices. Friday Night Stripes will also be accompanied by additional coverage and tweets about the games.
Both Adidas is hoping that Friday Night Stripes will exemplify the brand's commitment to fusing sports and culture and hopes to leverage Twitter's community-driven platform as a means of accomplishing this.