Project 84 Aims to Combat Male Suicide in the UK
Ellen Smith — March 29, 2018 — Marketing
References: projecteightyfour & adweek
A London sky scrapper now houses a shocking and eye-opening installation entitled Project 84 - a visually haunting campaign which hopes to combat male suicide in the U.K.
To highlight the issue, 84 human-like sculptures have been placed atop ITV’s studios in Southbanks. The sculptures will remain in place until the end of the week, and represent the 84 men who die by suicide each week in the United Kingdom. Each of the 84 sculptures was created in collaboration with family and friends of men who have died by suicide.
To support the installation, ITV Studios will be running programming surrounding suicide awareness. The campaign's goal is to highlight the shocking statistic, while offering those suffering with mental health issues the resources and the platform to speak out.
To highlight the issue, 84 human-like sculptures have been placed atop ITV’s studios in Southbanks. The sculptures will remain in place until the end of the week, and represent the 84 men who die by suicide each week in the United Kingdom. Each of the 84 sculptures was created in collaboration with family and friends of men who have died by suicide.
To support the installation, ITV Studios will be running programming surrounding suicide awareness. The campaign's goal is to highlight the shocking statistic, while offering those suffering with mental health issues the resources and the platform to speak out.
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