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Haunting Suicide Prevention Sculptures

Project 84 Aims to Combat Male Suicide in the UK

— March 29, 2018 — Marketing
A London sky scrapper now houses a shocking and eye-opening installation entitled Project 84 - a visually haunting campaign which hopes to combat male suicide in the U.K.

To highlight the issue, 84 human-like sculptures have been placed atop ITV’s studios in Southbanks. The sculptures will remain in place until the end of the week, and represent the 84 men who die by suicide each week in the United Kingdom. Each of the 84 sculptures was created in collaboration with family and friends of men who have died by suicide.

To support the installation, ITV Studios will be running programming surrounding suicide awareness. The campaign's goal is to highlight the shocking statistic, while offering those suffering with mental health issues the resources and the platform to speak out.
Trend Themes
1. Mental Health Awareness - Opportunity for businesses to create innovative solutions and raise awareness about mental health in society.
2. Art as Activism - Disruptive innovation opportunity for artists and creative professionals to use their work for social change and activism.
3. Public Awareness Campaigns - Market potential for companies specializing in creating impactful and visually striking campaigns to raise awareness on important social issues.
Industry Implications
1. Art and Entertainment - Disruptive innovation potential for the art and entertainment industry to promote social causes and engage audiences in meaningful conversations.
2. Media and Broadcasting - Opportunity for media and broadcasting companies to use their platforms to amplify important issues and encourage discussions on mental health.
3. Healthcare and Wellness - Market potential for healthcare and wellness industries to develop innovative tools and services that address mental health concerns and provide support.
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