From the Pink Cloud Rosewater Moisture Creme and the Amethyst Exfoliating Body Polish to the blue-hued Lapis Facial Oil, Herbivore Botanicals shares a range of safe, non-toxic skincare—and its newest addition is a soothing face oil that adds yet another colorful product to its collection.
The Emerald Deep Moisture Glow Oil is touted as "the green goddess of facial oils" as it contains irritation-calming cannabis sativa seed oil and adaptogens like shiitake mushroom and ashwagandha root. Some of the other powerhouse ingredients that can be found in the face oil include anti-inflammatory turmeric root and soothing helichrysum essential oil, as well as squalane, meadowfoam seed oil and borage seed oil for their hydrating benefits.
As consumer perceptions around cannabis are being reshaped, cannabis beauty is booming, with many skincare and cosmetic brands exposing consumers to the non-psychoactive properties of the plant.
Why This Trend Is Growing
- Cannabis Beauty
- The rise of cannabis beauty products presents disruptive innovation opportunities in the skincare and cosmetic industry.
- Adaptogens in Skincare
- The incorporation of adaptogens in skincare products offers disruptive innovation opportunities to enhance the calming and soothing effects of skincare products.
- Non-toxic Skincare
- The growing demand for safe and non-toxic skincare products opens up disruptive innovation opportunities for brands to develop effective, natural alternatives.
Industries Being Reshaped
- Skincare
- In the skincare industry, there are disruptive innovation opportunities in developing cannabis-infused products, incorporating adaptogens, and creating non-toxic formulations.
- Cosmetics
- The cosmetics industry can explore disruptive innovation opportunities by leveraging cannabis beauty, adapting adaptogens in makeup products, and shifting towards non-toxic formulations.
- Wellness
- The wellness industry can benefit from disruptive innovation opportunities by incorporating cannabis and adaptogens into holistic skincare and wellness products, offering consumers a comprehensive approach to self-care.
