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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Online Inclusivity

Gender-specific platforms create safe spaces for people to connect & socialize

Implications - As consumers turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. Whether it be female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men, these digital communities are showcasing a desire for consumers to not only stay connected, but a desire for more inclusive, hyper-targeted mediums for expression.
Workshop Question - In what ways could you hyper-personalize your products and services? How can you be more inclusive with your marketing approaches?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
91,327 Total Clicks
Date Range:
Jul 16 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Motivational Male-Focused Digital Platforms
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
Community-driven platforms are popular as they recognize the intersection of interests in demographics. The BroBible is a good example of a male-centric website because it offers content that is... MORE
Safe Sex-Promoting Mobile Applications
Safe Sex-Promoting Mobile Applications
The SAFE Sex App is Private, Health-Focused & Responsible
This safe sex app will give you and your partner peace of mind. The application is developed on the basis of keeping individuals informed and healthy by reducing the risk of sexually transmitted... MORE
Female-Friendly Networking Apps
Female-Friendly Networking Apps
The Bumble BIZZ App Introduces Women To Careers Of Interest
Bumble might be known as an app that gained fame for helping women find dates but its newest successor, titled Bumble BIZZ, happens to be a networking app that is designed to make it easier than... MORE
Inclusive Content Digital Platforms
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
From science and technology to sports and entertainment, Uproxx produces inclusive content that embraces topics that “make young guys tick.” The online platform is owned by Woven Digital MORE
Women-Only Social Apps
Women-Only Social Apps
'Shello' is a Free Community for Women to Chat on a Variety of Topics
The ‘Shello’ app comes as women-only community where users can chat on a variety of topics to help share information with one another and learn. While many social and chat apps are open... MORE
Female Empowerment Social Apps
Female Empowerment Social Apps
The 'GirlCrew' Social Network Helps Women Connect on Common Topics
The ‘GirlCrew’ social network is a digital space just for women to help offer a way for female users to connect with one another over a variety of different shared interests. The network... MORE
play_circle_filled Pride Month Streaming Initiatives
Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
Twitch currently plays a large number of LGBTQ streamers and in celebration of this, the streaming platform has unveiled its plans to support love during Pride Month. The support on the platform... MORE
Empowering Women-Only Networking Apps
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
After struggling to form a social circle in a new city, a former Microsoft programmer named Janete Perez developed the Present App, which is helping women make social connections, and empower one... MORE

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