Category
Tech
Delegated Interfaces
Trend cluster
Category
Online
Inclusivity
Gender-specific platforms create safe spaces for people to connect & socialize.
3.6
Trend score
Trend
What is the Online Inclusivity trend?
Online Inclusivity: As consumers continue to turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. These include everything from female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men.
Insight
The consumer insight behind the Online Inclusivity trend
The concept of "safe spaces" are no longer specific to certain face-to-face interactions and situations, as much of the peer-sharing that consumers take part in now occurs online. Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces where they can express themselves without judgment.
Trend themes
Themes within the Online Inclusivity trend
Three behaviours holding the trend together01
Online Inclusivity
Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces.
02
Community-Driven Social Platforms
Community-driven platforms are popular as they recognize the intersection of interests in demographics.
03
Safe Sex-Promoting Mobile Applications
The safe sex app encourages individuals to test their sexual health and is in compliance with HIPAA requirements for privacy and security.
Industry implications
What the Online Inclusivity trend means for industry
Where the trend changes the playbookFor
Social Networks for Women
The increasing need for specialized digital communities provides specific groups or demographics with a decentralized way to connect with other like-minded individuals.
For
Inclusive Digital Platforms for Men
Creating inclusive content that embraces topics that are generally overlooked, exploring varied interests of young male readers, and creating digital spaces that cater to male lifestyles empower men.
For
Streaming Platforms and Events for LGBTQ+
Supporting and empowering the LGBTQ+ community through streaming platforms, fundraising for charities and creating pride-themed emotes, and promoting inclusivity through events like the Pride parade provide a safe space for the community and encourages diversity.
Workshop question
In what ways could you hyper-personalize your products and services? How can you be more inclusive with your marketing approaches?
Trend signals
Trend signals for Online Inclusivity
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Online Inclusivity trend
8 featured examples from Jul 12, 2016 to Feb 13, 2019CategoryPop Culture
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
Disruptive innovation opportunity for companies to establish community-driven platforms that deliver male-centric content.
CategoryLifestyle
Safe Sex-Promoting Mobile Applications
The SAFE Sex App is Private, Health-Focused & Responsible
Disruptive innovation opportunity: Combine technology and healthcare to develop innovative solutions like remote patient monitoring or telehealth platforms.
CategoryTech
Female-Friendly Networking Apps
The Bumble BIZZ App Introduces Women To Careers Of Interest
There is an opportunity for software developers to design and create networking apps that cater specifically to women seeking job opportunities in male-dominated fields.
CategoryPop Culture
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
The digital media industry can benefit from targeting specific niches within their demographic like Uproxx does for Millennial and Gen Z males.
CategoryTech
Women-Only Social Apps
'Shello' is a Free Community for Women to Chat on a Variety of Topics
Opportunity for social networking platforms to develop features or separate apps that cater exclusively to women, creating a space for them to connect and build communities.
CategoryTech
Female Empowerment Social Apps
The 'GirlCrew' Social Network Helps Women Connect on Common Topics
The emergence of female empowerment social apps like 'GirlCrew' presents an opportunity for social networking platforms to cater specifically to niche communities and foster meani…
CategorySocial Good
Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
Companies in the entertainment industry could create LGBTQ-centered initiatives to promote inclusivity and diversity.
CategoryLifestyle
Empowering Women-Only Networking Apps
The Present App Helps Women Form Empowering Social Circles
Disruption opportunity for platforms that create a safe, inclusive, and empowering environment specifically designed for women.
